April 8, 2025
A new Strategic Health Care Marketing webinar for healthcare marketers and strategists
Presented on April 2, 2025
Your Presenters:
- Don Stanziano, SVP, Chief Marketing Officer, Banner Health
- Tara Coyle, Senior Director, Web Strategy at MUSC
- Suzanne Hendery, Chief Marketing & Customer Officer at Renown Health
- Charlie DeLong, SVP, Technology at Primacy
Moderated by:
- Therese Lockemy, Founder and Principal Consultant, Inner Path Digital, L.L.C
The role of healthcare marketing in Academic Medical Centers (AMCs) is evolving rapidly. Financial constraints, ongoing digital transformations, and the increased focus on the overall patient experience are deeply intertwined in paving the way for success and growth. This discussion will explore how AMC’s can rethink traditional healthcare marketing, placing a stronger emphasis on funnel management and optimizing the path to conversion while navigating financial constraints and the need for greater efficiency. Optimized user journeys, scalable and efficient technical architecture and best in class services allow for the maximum impact and operational effectiveness.

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