CommonSpirit Unlocks Marketing ROI with HRAs

Brand Campaigns

Dignity Health Rebrands: Say Hello to Human Kindness

December 1, 2013

by Jane Weber Brubaker A helicopter hovers over a concrete embankment, flood­waters rising rapidly around the target of the rescue operation, a black lab, alone and struggling to keep his head above water. “Does everyone matter?” asks the TV commercial. The chopper drops a line and a rescue worker lifts the dog to safety. “Yes” Read More

Planetree Hospitals Achieve High Satisfaction, Performance Scores

July 1, 2013

by Deborah Borfitz Since 1992, 170 acute care hos­pitals have undergone rigorous evaluation and orientation exer­cises to become affiliated with the Planetree network. Thirty-eight facilities have attained formal Planetree designa­tion, available since 2008, which requires passionate and systemwide support of the Planetree care model and holds hospitals to measurable standards for high-quality, compassionate care. The Read More

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