During a recent webinar, leaders shared tips for navigating beyond fragmented AI testing toward AI systems that work for your specific marketing organization. Here, the panelists discuss how to manage change brought about by AI, share a framework for understanding an organization’s starting point, and explain how to avoid one-off AI successes.
// By Wendy Margolin // During a recent webinar, leaders shared tips for navigating beyond fragmented AI testing toward AI systems that work for your specific marketing organization. Here, the panelists discuss how to manage change brought about by AI, share a framework for understanding an organization’s starting point, and explain how to avoid one-off AI successes.
// By Melissa Sher // More than half of Gen Z is turning to the same source for health advice. It’s not a doctor, therapist, or nutritionist. It’s TikTok. Learn how Baptist Health South Florida and Children’s Wisconsin create accurate, engaging content for TikTok — while embracing humor, leveraging trends, and staying true to their brand roots.
Whether you’re a small organization with just a few marketing professionals or a large health system with an extensive marketing team — or perhaps you fall somewhere in between these two extremes — it’s worth taking the time to listen to your digital customers. The insights they provide can help you make small changes that Read More
// By Lisa D. Ellis // Whether you’re a small organization with just a few marketing professionals or a large health system with an extensive marketing team — or perhaps you fall somewhere in between these two extremes — it’s worth taking the time to listen to your digital customers. The insights they provide can Read More