Trust. Respect. Transparency. These are the words that describe how a good relationship between the CMO and CEO can lead to effective investment in marketing communications. “It is important to listen and ask questions of the CEO and other C-suite members to discover what is important to their stakeholders,” says Christine Albert, senior vice president, Read More
View From the C-Suite: Greg Feirn, CEO; and Christine Albert, SVP; Marketing & Communications, LCMC Health Anthony D. Slonim, MD, DrPH, CEO; and Suzanne Hendery, Chief Marketing & Customer Officer; Renown Health // By Sheryl S. Jackson // Strong relationships between CEOs and CMOs help organizations align on a shared vision, invest in the right Read More
// By Paula Serios // Some companies decide what product or service they want to sell and then use marketing to find people to buy it. Smart companies figure out what problems people face and how they want them solved, then create distinctive products and services to solve them. The human-centric approach to developing products Read More
// By Nikki Viner // Targeted marketing is a strategy intended to match the right messages with the right consumers at the right time. To do this successfully, you must first define the audience you want to reach. The health care industry has used various approaches for determining target audiences for many years, but today Read More