In an age where health care access is a primary concern, people can’t love a brand they can’t use. This was the resounding message from a 2024 National Consumer Insights Survey (NCIS) by Klein & Partners. What will it take to deliver experiences that meet consumer expectations, and where should health care organizations focus?
// By Wendy Margolin // A National Consumer Insights Survey revealed 63 percent of health care decision-makers struggle to access primary care. Health care brand loyalty hinges on service quality, with long wait times driving patients to seek alternative options. What will it take to deliver experiences that meet consumer expectations, and where should organizations focus?
For 25 years, the eHealthcare Leadership Awards have celebrated excellence in health care digital marketing. At the 2023 awards, winning videos showcased the power of video to capture attention, evoke emotion, and drive action. Read the full article for expert insights and examples of award-winning videos.
// By Susan Dubuque // For 25 years, the eHealthcare Leadership Awards have celebrated excellence in health care digital marketing. At the 2023 awards, winning videos showcased the power of video to capture attention, evoke emotion, and drive action. Read the full article for expert insights and examples of award-winning videos.
“I am a medical television junkie,” confesses longtime health care journalist Richard L. Cohen. “Starting with ER seemingly forever ago, I have watched hundreds of episodes of medical television shows over the years. I am also a veteran health care marketing journalist, having covered the profession since the mid 1980s.” Here’s an excerpt from Cohen’s new Read More
// By Richard L. Cohen // A satirist once said, “Life doesn’t imitate art; it imitates bad television.” While doctor shows aren’t necessarily bad TV, they do present an idealized portrait of hospital care, and reality is often very different. I am a medical television junkie. Starting with ER seemingly forever ago, I have watched Read More