Consumer Expectations

The Pizza Tracker Problem: Why Health Care Still Has a Patient Experience Gap

Ben Dillon, Geonetric

// By Susan Dubuque // Health care’s digital experience often lags behind the expectations of modern consumers. Industry expert Ben Dillon unpacks how retail giants have set a new standard for digital experience. Read the full article to explore how health care marketers can more closely align patient experience with consumer expectations influenced by major brands.

Health Care Brand Loyalty Dwindles Amid Primary Care Delays, Survey Reveals

Rob Klein, founder and CEO, Klein & Partners

In an age where health care access is a primary concern, people can’t love a brand they can’t use. This was the resounding message from a 2024 National Consumer Insights Survey (NCIS) by Klein & Partners. What will it take to deliver experiences that meet consumer expectations, and where should health care organizations focus?

Improving Access to Health Care: Insights Study Provides a Peek into Consumer Mindset in 2024

wendy-margolin-headshot

// By Wendy Margolin // A National Consumer Insights Survey revealed 63 percent of health care decision-makers struggle to access primary care. Health care brand loyalty hinges on service quality, with long wait times driving patients to seek alternative options. What will it take to deliver experiences that meet consumer expectations, and where should organizations focus?

Best Video Content: Unleashing Video’s Potential in Health Care Marketing

Rebecca Sims, executive vice president of operations, WG Content

// By Susan Dubuque // For 25 years, the eHealthcare Leadership Awards have celebrated excellence in health care digital marketing. At the 2023 awards, winning videos showcased the power of video to capture attention, evoke emotion, and drive action. Read the full article for expert insights and examples of award-winning videos.

How Medical Dramas Can (and Should) Influence Real-Life Medicine

Richard Cohen

“I am a medical television junkie,” confesses longtime health care journalist Richard L. Cohen. “Starting with ER seemingly forever ago, I have watched hundreds of episodes of medical television shows over the years. I am also a veteran health care marketing journalist, having covered the profession since the mid 1980s.” Here’s an excerpt from Cohen’s new Read More