// By Susan Dubuque // This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives. The Call for Entries is officially open!
A successful health care rebrand requires two things: effective project management and clear communication. Your brand is more important than ever, especially for organizations seeking to be recognized over an expanding number of marketing platforms and sales channels. Shifts in the market, mergers and acquisitions, and other company changes also drive the need for brand Read More
Effective project management and clear communication are critical to keeping a rebrand on schedule. // By Brian Bekins // Your brand is more important than ever, especially for organizations seeking to be recognized over an expanding number of marketing platforms and sales channels. Shifts in the market, mergers and acquisitions, and other company changes also Read More
For most marketers, a pandemic like coronavirus is uncharted territory. Health care marketing and communications teams are working around the clock to craft and distribute content for patients, visitors, and staff. With the demand to churn out reliable content quickly, organizations may need help staying organized. “While media budgets for our clients are dropping by, Read More
// By Althea Fung // For most marketers, a pandemic like coronavirus is uncharted territory. Health care marketing and communications teams are working around the clock to craft and distribute content for patients, visitors, and staff. With the demand to churn out reliable content quickly, organizations may need help staying organized. “While media budgets for Read More