Emory Healthcare vs. This Mindset: “I Know You’re Great. So Sure, I’ll See You — If I’m Ever Ill with Something Serious.”

  Is there a strong reason to create a hospital branding campaign that dispenses with emotional appeals to make a rational sales argument? How can you keep it visually surprising and compelling? And how can you show that you’re talking about a hospital without resorting to the visual clichés? Notable Health Care Advertising // By Read More