CHI St. Vincent’s marketing team created a multichannel recruitment and retention strategy that engaged team members across the health system. The campaign targeted both internal and external audiences and used a broad range of traditional and digital media. Get insights on supporting your organization’s recruitment and retention initiatives from this award-winning campaign.
// By Susan Dubuque // CHI St. Vincent’s marketing team created a multichannel recruitment and retention strategy that engaged team members across the health system. The campaign targeted both internal and external audiences and used a broad range of traditional and digital media. Get insights on supporting your organization’s recruitment and retention initiatives from this award-winning campaign.
“Hey, there’s a pandemic going on!” writes Peter Hochstein, crackerjack copywriter and regular SHCM contributor. “Hospital workers are supposed to look harassed, grave, and ready to collapse from exhaustion, right? That’s not quite the way the communicators and staff at Johns Hopkins Medicine saw it. Result? Internet views by the — no, not by the Read More
// By Peter Hochstein // Hey, there’s a pandemic going on! Hospital workers are supposed to look harassed, grave, and ready to collapse from exhaustion, right? That’s not quite the way the communicators and staff at Johns Hopkins Medicine saw it. Result? Internet views by the — no, not by the thousands, by multiples of Read More
Physician burnout is a hot topic, but effective solutions have been more elusive. In March 2017, 10 CEOs of the nation’s most prominent health systems examined physician burnout, proposing an 11-item call to action (Health Affairs). In a new article, Susan Emerson, senior vice president of strategic planning and business development at Private Health News/MedNews Read More
// By Susan Emerson // Physician burnout is a hot topic, but effective solutions have been more elusive. In March 2017, 10 CEOs of the nation’s most prominent health systems examined physician burnout, proposing an 11-item call to action (Health Affairs). The Collaborative for Healing and Renewal in Medicine published an eight-step framework this year Read More
What’s the best way to nurse an ailing employee newsletter back to health? For Miami Children’s Health System (MCHS), the solution to overhaul an existing internal publication in dire need of an update was to use an updated software solution that creates an interactive digital experience for staff members. As the only designated health system Read More
Plus 6 Tips for Success with Your Organization’s Newsletter // By Lisa D. Ellis // What’s the best way to nurse an ailing employee newsletter back to health? For Miami Children’s Health System (MCHS), the solution to overhaul an existing internal publication in dire need of an update was to use an updated software solution Read More