Hazelden Betty Ford Foundation

Learn How (and Why) to Partner With Your Finance Department

Paul Szablowski, independent marketing consultant

Increased economic pressures caused by the pandemic and other factors are making it more important than ever for marketers to partner with their chief financial officers to develop a deeper understanding of finance and demonstrate return on investment for marketing spending. In this COVID-19 age of tight budgets and heightened expectations to produce results, it Read More

5 Keys to Building Stronger Relationships Between Marketing and Finance

Elizabeth Ward, executive vice president and chief financial officer, Tidelands Health

// By Brian Griffin // Partnerships between CMOs and CFOs can raise marketers’ profile in the C-suite and enhance marketing effectiveness. Increased economic pressures caused by the pandemic and other factors are making it more important than ever for marketers to partner with their chief financial officers to develop a deeper understanding of finance and Read More