Leadership Development

The Future of Health Care Won’t Wait for Stagnant Leadership

// By Allison Minutillo // Success in health care involves not only managing current demands but also anticipating future trends and preparing accordingly. The greatest challenges facing our health care clients aren’t just managing finite resources or navigating complex systems — it’s how their leaders lead through transformation. This article explores essential strategies for modern health care leaders.

Rocky Mountain High: Reach New Heights at SHSMD24 Connections

Lindsay Cosimano

// By Jane Weber Brubaker // SHSMD Connections is a must-attend event for health care marketers every fall. This year’s conference takes place October 13-15 in Denver. This three-day conference, jampacked with exceptional educational and networking opportunities, will fill you up with new ideas and fresh inspiration, and empower you to become a changemaker in your organization.

Conference Preview: SHSMD23 Connections Aims to Inspire and Challenge

Ryan Younger, vice president of marketing, Virtua Health

Each fall, the SHSMD Annual Conference brings together the best and brightest in our industry — from seasoned veterans to tomorrow’s leaders — for three days of sharing, growing, and learning together. This year, the health care strategy and marketing community will convene in Chicago from September 10-12 at SHSMD23 Connections. The conference is an Read More

SHSMD23 Connections: Be the Change Your Organization Needs

Lisa Crockett-Providence

Connect with the community shaping the future of health care. // By Jane Weber Brubaker // Each fall, the SHSMD Annual Conference brings together the best and brightest in our industry — from seasoned veterans to tomorrow’s leaders — for three days of sharing, growing, and learning together. This year, the health care strategy and Read More

At Renown Health, Employees Have a Friend in Senior Leadership

RenownHealth

When you think of the view from the C-suite, you think of a physical or metaphorical high-rise vantage point. A position that sits above many others, taking in big-picture ideas and providing direction for the masses. But Renown Health’s Suzanne Hendery tries to keep that C-suite view on a similar level to her managers and Read More

Mentoring Program Creates Pipeline To Fill Health Care Leadership Roles

A few seminal moments led to the genesis of the Bluford Healthcare Leadership Institute (BHLI). Marketed as an intense professional development program, BHLI has a self-proclaimed mission to “eliminate health care disparities among minority and vulnerable populations by cultivating a pipeline of culturally competent under-represented scholars for leadership roles in health care.” John W. Bluford Read More

Data-Driven Efforts Help Systems Adapt During the Pandemic

Kevan Mabbutt, senior vice president and chief consumer officer at Intermountain Healthcare

Marketing budgets were already starting to tighten for some health systems at the beginning of last year. But when the coronavirus pandemic hit, some of those budget cuts became even more severe. Other systems saw budgets remain the same, but marketing departments had to be ready to quickly shift their strategy, messaging, tactics, and media Read More

Better Data and Agility Help Marketers Justify Budgets and Measure Results

Jim Samuel, Copywriter and Content Marketer

// By Jim Samuel // Three health care marketing executives share how they use data and agility to justify budgets, achieve their marketing objectives, and measure the results. Marketing budgets were already starting to tighten for some health systems at the start of 2020. But when the coronavirus pandemic hit, some of those budget cuts Read More

Blueprint for Building Leaders in Health Care Communications

Jill McDonald Halsey, chief marketing and communication officer, Lawrence General Hospital

// By Jared Johnson // With the ever-changing nature of health care and communications today, the need for career guidance and professional development is stronger than ever. Programs like Emerging + Evolving Leaders by the New England Society for Healthcare Communications (NESHCo) give professionals new opportunities to gain the skills, relationships, and self-awareness needed to Read More