LGBTQ+

Advertising Showcase: UCSF Health’s “Love Letter” Campaign

UCSF Health logo

// By Susan Dubuque // In the aftermath of COVID-19, cities across the country, including San Francisco, faced significant challenges. During the same period, UCSF Health began a new strategic journey to expand its services to encompass the entire spectrum of care. Discover how UCSF Health shifts consumer perceptions by sending a love letter to San Francisco.

Marketing’s Role in Advancing Diversity, Equity, and Inclusion

Victor Reiss, vice president— Consumerism & Insights, UNC Health

DEI is about more than representation. It’s all about creating an environment where everyone feels heard, respected, and empowered. No other industry has more of an imperative to embrace DEI than health care as the path to a healthier future for everyone. At this year’s Healthcare Marketing & Physician Strategies Summit (HMPS23) in Austin, Texas, Read More

Best Practices for Bringing Diversity, Equity, and Inclusion (DEI) to Life

Deb Pappas, chief marketing and communications officer and executive champion for DEI Education & Awareness Pillar, Connecticut Children’s

Executives from Connecticut Children’s, UNC Health, and Stanford Health Care share how they integrate diversity, equity, and inclusion (DEI) into the organizational culture. // By Susan Dubuque // DEI is about more than representation. It’s all about creating an environment where everyone feels heard, respected, and empowered. No other industry has more of an imperative Read More

Improving Health Equity: A Framework for Sustainable Change

Whitney Haggerson, vice president of health equity at Providence

Getting access to care has been difficult in many parts of the country for years. Even in densely populated urban areas, a shortage of physicians and clinicians often made setting appointments for primary and specialty care a frustrating experience. And then 2020 hit. The COVID-19 pandemic intensified the staffing shortage and further restricted access. Today, Read More

Healthcare Equality Index: How Does Your Health System Measure Up?

Tari Hanneman, director of the health and aging program at the HRC

The Healthcare Equality Index defines industry best practices for LGBTQ inclusion and recognizes progress achieved by health care organizations to reach their health equity goals. How does your health system measure up? Health care is a necessity. But not everyone has equal access to medical services, which can negatively impact a person’s long-term health outcomes. Read More

Health Equity and Access: Addressing a Challenge That Too Many People Don’t See

Alan Shoebridge is associate vice president, National Communication for Providence

Providence commits significant financial resources and maps out specific actions to address health inequities. // By Alan Shoebridge // Getting access to care has been difficult in many parts of the country for years. Even in densely populated urban areas, a shortage of physicians and clinicians often made setting appointments for primary and specialty care Read More

The Crucial Intersection of Public Health and Clinical Care

Lara Sim, director of Community Health and External Affairs, Seattle Children's Hospital

COVID testing. Vaccines. Health equity. Do they fall under public health or clinical care? In most cases, it’s both, or should be. The gap between hospital-based clinical care and public health is shrinking, as community health initiatives increasingly focus on wellness and prevention. Health systems typically function as separate entities. Nationwide, the drive for revenues and Read More

When Public Health Meets Collaborative Clinical Care, Good Things Happen

Joie McCracken, MPH, program manager for Public Health – Seattle & King County

// By Marcia Simon, APR // “Medicine and public health share a common mission … however, important differences have prevented their integration and effective working collaboration,” says the author of a 2020 NIH publication: Covid-19: An Imperative to Bridge the Gap Between Medicine and Public Health. The work of the King County Hospitals for a Read More