Marketing Readiness Assessment Archives – Strategic Health Care Marketing

A B2B Marketing Approach to Increasing Physician Referrals and Growing Patient Volume

December 14, 2023

Loren Farquhar, principal, Farquhar Marketing and Communications

The population of the Phoenix metro area is booming. During the past decade (2012-2022), the region gained 800,00 residents to surpass the 5 million mark in population, according to the U.S. Census Bureau. This is good news for Phoenix Children’s health system, which is benefiting from an influx of young families moving into the area. Read More

Phoenix Children’s Focuses on Increasing Physician Referrals to Grow Patient Volumes for Specialty Care Services

November 29, 2023

Shelly Caldrello, director, physician relations at Phoenix Children’s

Building strong relationships with providers is the centerpiece of a multiphase marketing initiative. // By Brian Griffin // The population of the Phoenix metro area is booming. During the past decade (2012-2022), the region gained 800,00 residents to surpass the 5 million mark in population, according to the U.S. Census Bureau. This is good news Read More