Mobile Archives – Strategic Health Care Marketing

25 Years of Celebrating Excellence: eHealthcare Leadership Awards are Open

May 6, 2024

// By Susan Dubuque // This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives. The Call for Entries is officially open!

High-Value Health Care Consumers, Part 2: How to Cultivate Innovators and Early Adopters

August 21, 2020

// By Paula Serios // In Part 1 of this two-part series, we looked at surprising results from a proprietary national study. Two cohorts — Innovators and Early Adopters — have the potential to consume more health services and generate higher revenues than any other. The key is to understand what makes them tick, and Read More