Opportunity Cost Archives – Strategic Health Care Marketing

Health Care Consumer Experience: Disney Veteran Helps Health Care System Boost Its CX

April 22, 2021

Kevan Mabbutt, chief marketing officer and chief consumer officer at Intermountain Healthcare

If you have been paying attention for the past couple of years, you know there’s been growing talk in health care about health care consumer experience, consumerism and digital health. Telehealth, wearable devices, online portals and scheduling, and other technological advances have caused significant changes in how consumers receive their medical care. It is a Read More

Health Systems Look Outside the Industry to Up Their Digital Marketing Game

April 16, 2021

Jim Nilson, senior director, digital marketing at UC Health

// By Jim Samuel // There is a common thought among health care marketers that the business lags years behind other industries regarding digital marketing and meeting consumer needs. Two health systems have brought in marketing executives from Disney and higher education to help them catch up. If you have been paying attention for the Read More