How do you connect the dots between a health system, hospital, and its other programs and services throughout the community, and ensure consumers know they will continue receiving the same high-quality, personalized care throughout the network? Recently, Providence successfully navigated this situation and launched a new brand. Unifying the brand was among the initiatives Jigar Read More
// By Jane Weber Brubaker // Providence’s family of organizations embarked on a multi-year brand journey — right before the pandemic. Despite the many challenges brought on by the pandemic, the system launched a strong new brand that is energizing its 125,000 caregivers and the communities they serve. We’ve heard the familiar adage: All health Read More
If necessity is the mother of invention, COVID helped us invent news ways of staying connected virtually. Is it possible to maintain a strong culture if remote work becomes part of the normal landscape? Read an excerpt from our new article by Jean Hitchcock, president of Hitchcock Marketing & Communications, which explores this question. 2020 Read More
// By Jean Hitchcock // If necessity is the mother of invention, COVID helped us invent news ways of staying connected virtually. Is it possible to maintain a strong culture if remote work becomes part of the normal landscape? 2020 is a year none of us will soon forget. We will remember what we were Read More