// By John Marzano // In Part 1 of this series, Penn State Health’s Brand Campaign Changes Perceptions of Cancer Care in a Rural Market, we explored how the organization built its cancer marketing strategy around one fundamental insight. The next challenge was turning that strategy into an integrated marketing campaign.
Penn State Health developed an integrated marketing campaign to build awareness for its comprehensive cancer care among consumers in rural Pennsylvania. In Part 1 of this two-part series, we explore the strategy, research, and organizational alignment behind the campaign. Part 2 will examine the creative execution, media strategy, and early performance results.
// By John Marzano // Penn State Health developed an integrated marketing campaign to build awareness for its comprehensive cancer care among consumers in rural Pennsylvania. In Part 1 of this two-part series, we explore the strategy, research, and organizational alignment behind the campaign. Part 2 will examine the creative execution, media strategy, and early performance results.
In this new report from Strategic Health Care Marketing, you’ll discover how collaboration between marketing and human resources is helping health care organizations nationwide find creative ways to attract talent, retain valued employees, and show appreciation for their teams.
// By Melissa Sher // Everyone who works in your hospital contributes to its mission. Sharing stories offers a fuller picture of what your hospital is and what it stands for. Read on to discover a variety of employee stories told through photos and videos in social media posts by your colleagues around the country.