Marketing is all about understanding the needs of your market and finding ways to show how your product or service is the best solution for meeting those needs. As marketers, you know that part of your challenge is keeping your solution top of mind when people are in the consideration phase. If your service is Read More
// By Jane Weber Brubaker // Marketing is all about understanding the needs of your market and finding ways to show how your product or service is the best solution for meeting those needs. As marketers, you know that part of your challenge is keeping your solution top of mind when people are in the consideration phase. If your service is not visible, chances are you won’t be considered.
Connections between hospitals and doctors working outside the hospital aren’t as strong as they used to be. “So many organizations have realized we have completely lost touch with our primary care physicians,” says Kriss Barlow, RN, MBA, principal at Barlow McCarthy. “They don’t come to the hospital, they use hospitalists.” The pandemic has added to Read More
// By Jane Weber Brubaker // Connections between hospitals and doctors working outside the hospital aren’t as strong as they used to be. “So many organizations have realized we have completely lost touch with our primary care physicians,” says Kriss Barlow, RN, MBA, principal at Barlow McCarthy. “They don’t come to the hospital, they use hospitalists.” The pandemic has added to the challenges. “Everything changed with COVID,” she says. “Now, if a liaison sees the same office person two visits in a row, it’s a surprise, so you’re starting over with relationship building, even to get in.”