Rebranding

Your CEO’s Trust Is Essential to Your Success

Christine Albert, senior vice president, marketing and communications, LCMC Health

Trust. Respect. Transparency. These are the words that describe how a good relationship between the CMO and CEO can lead to effective investment in marketing communications. “It is important to listen and ask questions of the CEO and other C-suite members to discover what is important to their stakeholders,” says Christine Albert, senior vice president, Read More

Chief Marketing Officers — Your CEO Is Counting on Your Expertise

View From the C-Suite: Greg Feirn, CEO; and Christine Albert, SVP; Marketing & Communications, LCMC Health Anthony D. Slonim, MD, DrPH, CEO; and Suzanne Hendery, Chief Marketing & Customer Officer; Renown Health // By Sheryl S. Jackson // Strong relationships between CEOs and CMOs help organizations align on a shared vision, invest in the right Read More

Creating a Unified Brand for Permanente Medical Group

Stephen M. Parodi, MD, associate executive director of The Permanente Medical and executive vice president of external affairs for The Permanente Federation

Permanente Medical Group leaders set out to create a unified brand for its eight medical groups around the country, the health system’s physician leaders went on the road to engage with physicians and patients at every single location. The findings have enabled the medical groups to be developed as an “ingredient brand” to bring value Read More