Root Cause Analysis Archives – Strategic Health Care Marketing

University of Maryland Medical System Leverages Journey Mapping to Enhance Cancer Patient Experience

August 28, 2025

Jim McMahon, vice president of marketing and communications, University of Maryland Medical System

How the University of Maryland Medical System leveraged journey mapping to align marketing with the patient experience. Learn how a leadership team of cancer experts came together to create a shared understanding of the patient experience, and how hearing directly from patients refined their perceptions and guided the changes they made.

More Empathy, Fewer Spreadsheets, Better Cancer Care

July 17, 2025

Steve Koch, managing partner, Cast & Hue

// By Amanda Green // How the University of Maryland Medical System leveraged journey mapping to align marketing with the patient experience. Learn how a leadership team of cancer experts came together to create a shared understanding of the patient experience, and how hearing directly from patients refined their perceptions and guided the changes they made.