Smith & Jones Archives – Strategic Health Care Marketing

TV Spots for a Women’s Hospital Took Audiences by Surprise, Then the #MeToo Movement Provided Another Powerful Boost

March 17, 2020

Philip Schwartz, senior director of marketing and communications at Ellis Medicine in Schenectady

// By Peter Hochstein // Successfully building awareness of the complete range of services at a women’s hospital began with a new approach to an old advertising technique. There was something unexpectedly disarming about the advertising that began appearing on air and on the internet late in 2016 in the Upstate New York Capitol Region, Read More

2019 Trend: Staying Relevant as Consumers Take Health Care into Their Own Hands

November 4, 2018

Russom-Braden-Smith-Jones; caption: Braden Russom, account planner, Smith & Jones

// By Braden Russom // What drives consumers to look for alternatives to traditional medical care? And how can health care marketers respond? Here, Braden Russom, account planner at Smith & Jones, shares some of the factors contributing to changes in consumer behavior, particularly among millennials, and recommends proactive marketing strategies to stay relevant. 2019 Read More