Spectrum Archives – Strategic Health Care Marketing

A New Global Health Care Marketing Framework

November 30, 2017

Skills and Attributes of the Healthcare Strategist

At the annual meeting of the Society for Healthcare Strategy & Market Development (SHSMD) in September 2017, a group of health care strategists from the Middle East came all the way to Orlando, Florida to attend the presentations. When they introduced themselves to SHSMD representatives, they revealed that they had made the trip to attend Read More

SHSMD’s Latest Report Helps Marketers Navigate Rapidly Changing Health Care World

November 28, 2017

Holly Sullivan, president of SHSMD for 2020 and senior director of strategic marketing at Spectrum Health

// By Lisa D. Ellis // This is a pivotal time in health care as conditions continue to shift rapidly, posing new challenges for health care organizations, regardless of size, structure, or location. That’s why SHSMD’s latest publication offers a roadmap that can be tailored for any situation, to empower marketers and strategists to help Read More