A New Global Health Care Marketing Framework
At the annual meeting of the Society for Healthcare Strategy & Market Development (SHSMD) in September 2017, a group of health care strategists from the Middle East came all the way to Orlando, Florida to attend the presentations.
When they introduced themselves to SHSMD representatives, they revealed that they had made the trip to attend the conference specifically because they saw SHSMD’s recently released report Bridging Worlds: The Future Role of the Healthcare Strategist Second Edition. They seemed excited by how well it applied to their circumstances, and were eager to take advantage of the wealth of knowledge SHSMD had to offer.
This is a pivotal time in health care as conditions continue to shift rapidly, posing new challenges for health care organizations, regardless of size, structure, or location. That’s why SHSMD’s latest publication offers a road map that can be tailored for any situation, to empower marketers and strategists to help their organizations—and their careers—thrive amid this dynamic landscape.
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