8 Current and Future Health Care Trends: Experts Weigh In

April 28, 2017

// By Lisa D. Ellis //

What trends should be on your radar screen as you navigate the ever-changing health care field? Find out what a group of experts say is coming down the road so you can help your organization be prepared for whatever comes next.

SHSMD’s Futurescan 2017-2022: Health Care Trends and Implications

Diane R. Weber, RN, BSN, MHA, SHSMD’s Executive Director

Diane R. Weber, RN, BSN, MHA, SHSMD’s Executive Director

The Society for Healthcare Strategy & Market Development (SHSMD) of the American Hospital Association regularly looks to the top experts to get a deeper perspective of the top trends and to understand the implications these trends will have for the future of health care. Such information is essential for health care marketing folks to help their organizations be poised for what lies ahead. The results of the latest efforts are highlighted in SHSMD’s publication, Futurescan 2017-2022: Health Care Trends and Implication. The articles included are supported by data from a SHSMD survey of 651 healthcare leaders across the country. SHSMD has published Futurescan annually in collaboration with the American College of Healthcare Executives (ACHE).

“Marketers will find great significance in new strategic initiatives, health care delivery models, and expert thinking around payment reform,” says Diane R. Weber, RN, BSN, MHA, SHSMD’s executive director. These insights can help professionals to “more effectively engage the diverse individuals in the populations they serve, and to translate key emerging trends to others in their organizations for strategy setting,” she adds.

Eight experts offer input on some of the current and emerging trends for health care marketers to watch as health care continues to progress in the coming years.

Identifying Key Trends

Eight of the nation’s top thought leaders offered their insights on key issues related to health care policy and the future of the field that they believe will be significant over the next few years:

  • Hospital/Health System Integration
  • Next-Generation Payment Reform
  • Applications for Big Data in Health Care
  • Evolution of the Health Care CEO
  • Transformation of the Health Care Workforce
  • Physician Leadership and Engagement Strategies
  • Advances in Virtual Health Care
  • Innovations in Health Care

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