SHSMD’s Latest Report Helps Marketers Navigate Rapidly Changing Health Care World

November 28, 2017

// By Lisa D. Ellis //

Holly Sullivan, director of strategic partnerships for Spectrum Health

Holly Sullivan, director of strategic partnerships for Spectrum Health, and vice chair of SHSMD’s Bridging Worlds Committee

This is a pivotal time in health care as conditions continue to shift rapidly, posing new challenges for health care organizations, regardless of size, structure, or location. That’s why SHSMD’s latest publication offers a roadmap that can be tailored for any situation, to empower marketers and strategists to help their organizations—and their careers—thrive amid this dynamic landscape.

Universal Reach

At the annual meeting of the Society for Healthcare Strategy & Market Development (SHSMD) in September 2017, a group of health care strategists from the Middle East came all the way to Orlando, Florida to attend the presentations. When they introduced themselves to SHSMD representatives, they revealed that they had made the trip to attend the conference specifically because they saw SHSMD’s recently released report Bridging Worlds: The Future Role of the Healthcare Strategist Second Edition. They seemed excited by how well it applied to their circumstances, and were eager to take advantage of the wealth of knowledge SHSMD had to offer.

While most of the other conference attendees had not traveled such a distance, that the lessons provided in SHSMD’s latest interactive marketing guide have such global reach is not surprising—at least not to the experts who helped produce this comprehensive strategy piece and the interactive tools that go with it on SHSMD’s website. The goal of the report is to provide a framework that can apply to a variety of organizations, both in the United States and—as the Middle East contingent demonstrated—beyond.


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