Sports Partnerships

Could a Celebrity Spokesperson Be an Advantage for Your Organization?

Sheri Scott, associate vice president of marketing and communications at Edward-Elmhurst Health

In 2014, Edward-Elmhurst Health, a newly merged two-hospital system in the Chicago suburbs, wanted to find a way to differentiate itself from the dozens of other hospitals in the area. “We are in a very crowded health care market. We knew it would be a challenge to break through all that clutter,” says Sheri Scott, Read More

How To Stand Out in a Crowded Subspecialty

Mark Kriegsman, senior director of marketing communications and strategy, Orthopaedic Institute for Children

Pediatric hospitals and other facilities that treat children face a number of marketing challenges that health providers treating adults do not face. The two most significant barriers health care marketers must overcome are that they are marketing to parents, not the actual potential patient, and that parents do not want to think about children being Read More

Pediatric Orthopedics Leverages Sports Medicine to Reach Parents

Mark Kriegsman, senior director of marketing communications and strategy, Orthopaedic Institute for Children

// By Sheryl S. Jackson // Treatment for musculoskeletal conditions in children is a subspecialty within a subspecialty. How do you stand out in a highly competitive field? Los Angeles-based Orthopaedic Institute for Children has achieved success using its Sports Medicine Center and community outreach to extend brand and name recognition. Pediatric hospitals and other Read More