Transparency Archives – Page 2 of 2 – Strategic Health Care Marketing

Legal Matters: How to Work with the Media On-Site Without Violating HIPAA

September 26, 2017

Jennifer Perry, counsel in the health care practice of Texas-based law firm Gray Reed & McGraw

Q & A with Jennifer Perry, Counsel at Gray Reed & McGraw // By Lisa D. Ellis // Next time you get a request for a media interview on-site, or you’re planning a special public relations event, you may want to think twice—or at least make sure you proceed cautiously. Here’s why: Health care marketers, Read More

Social Media Rules: Think Before You Share — or Risk a HIPAA Violation

September 26, 2017

Jay Hodes, founder and president of Colington Consulting

Recent Case with Financial Payout Underscores Risks of Noncompliance // By Lisa D. Ellis // How can you make sure your organization’s formal social media sharing doesn’t violate HIPAA regulations? A privacy expert offers advice on how to avoid shooting yourself in the foot when marketing via social channels. He also points to a new Read More