Don’t Let Media Visits Trigger a HIPAA ViolationHealth care marketers today face many conflicting priorities, such as: Promote your organization widely. Protect patient privacy. Develop strong relationships with the media. Prevent journalists from coming into protected areas. Personalize your service lines. Don’t share patient names and details. Can all of these goals happen simultaneously without violating the Health Insurance Portability and Accountability Act (HIPAA)?
The answer is yes (at least sometimes), according to Jennifer Perry, counsel in the health care practice of Texas-based law firm Gray Reed & McGraw.
But she points out that achieving the right balance requires a well-thought-out, formal media policy—especially when media are on-site at your organization—along with training for everyone involved.
Read our full Q&A with Perry now:
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