University of Arkansas for Medical Sciences (UAMS)

How UAMS Stays in Touch with Referring Providers

Keith Whitworth, director of marketing, University of Arkansas for Medical Sciences (UAMS)

// By Jane Weber Brubaker // Marketing is all about understanding the needs of your market and finding ways to show how your product or service is the best solution for meeting those needs. As marketers, you know that part of your challenge is keeping your solution top of mind when people are in the consideration phase. If your service is not visible, chances are you won’t be considered.