Urology Archives – Strategic Health Care Marketing

Small Hospital Employs “Guerrilla Marketing” To Great Effect

August 24, 2017

“You know you’re in rural America when the front page of the local newspaper features a story about one of its delivery truck drivers finding his route blocked by a pair of obstinate moose,” observes Peter Hochstein, veteran copywriter and regular SHCM contributor. “It happened in Gloversville, New York, population 15,315, and once the center of Read More

How Can a Small-Town Hospital Get Big Returns on a Very Small Marketing Budget? It Pays to Be Clever. And Not Just with Advertising Copy.

July 31, 2017

Notable Health Care Advertising // By Peter Hochstein // You know you’re in rural America when the front page of the local newspaper features a story about one of its delivery truck drivers finding his route blocked by a pair of obstinate moose. It happened in Gloversville, New York, population 15,315, and once the center Read More