Taking a Page from the Corporate World to Write a Health Care Organization’s Success Story
Q&A with Lisa Stockmon, Chief Marketing and Communications Officer, City of Hope
// By Lisa D. Ellis //
The corporate and health care sectors often talk in different languages and have different ways of doing business. But there are lessons from the business world that can translate well to the health care setting, especially when it comes to building a brand. Perhaps no one knows this better than Lisa Stockmon, the Chief Marketing and Communications Officer at City of Hope, an independent biomedical research institution and comprehensive cancer center near Los Angeles. Stockmon comes to City of Hope from the corporate world and is now finding new ways to translate her past achievements into her health care marketing efforts.
Find out below how she’s using her marketing experience to raise visibility for City of Hope, and how she’s building on her successes to bring new treatments, and brighter futures, to people fighting cancer.
SHCM: How long have you been with City of Hope, and what is your specific role?
LS: I joined City of Hope in October 2014 as Chief Marketing and Communications Officer. I provide the strategic leadership for the marketing and communications initiatives. My goal is to raise the national profile of this remarkable place—to make the public, patients, doctors, researchers, and donors across the country aware of City of Hope and of how they can become more engaged with it.