Subtopics: Patient Satisfaction, Surveys, Scores, Transparency, etc.
“Until recently, health care businesses often did little or no marketing as a general rule,” says Ken Robbins, CEO of award-winning digital agency Response Mine Interactive (RMI). “Now, we are experiencing a seismic shift to the point where online marketing such as paid and organic search have helped it become a clear and distinctive focus in health care. Read More
Notable Health Care Advertising // By Peter Hochstein // In most other markets, the Floating Hospital for Children at Tufts Medical Center would be in the catbird seat. The 94-bed hospital is part of a larger teaching hospital. It’s connected to a prestigious medical school. And it has won its fair share of awards and Read More
// By Lisa Ellis // It’s common today for people to buy their food and clothing online, and to arrange their travel reservations through web-based services. Now many health systems also allow patients to view and pay their health care bills online. But this process can be complicated if it isn’t managed well, and can Read More
When new CEO David Feinberg, M.D., arrived at Geisinger Health System in May 2015, he saw a large system with a great reputation for medical innovation and outcomes. “But its reputation among its patients based on their hospital experiences? Not so great,” says copywriter and regular SHCM contributor Peter Hochstein. Hochstein notes that the hospital regularly surveys employees, patients, Read More
// By Lisa Ellis // Placing your service lines, retail clinics, and outpatient facilities in optimal locations may mean the difference between success and failure in today’s competitive marketplace. These days, it’s no longer enough to make decisions about where to locate new offerings based on available sites or what an organization “thinks” might work. Read More
In the wake of the Orlando tragedy, it’s more important than ever for health care organizations to keep their messages all-inclusive. Here’s how. // By Sara Tack // Hospitals and health systems are responsible for taking care of anyone and everyone regardless of race, religion, gender orientation, or age. That’s the nature of health care: Read More
“Health care advertising often falls short of representing the various populations that hospitals and health systems serve,” says Sara Tack. “We are inclusive to a point, covering our diversity bases by featuring ads with Caucasians, African Americans, Hispanics, and Asians. Sometimes, these images come across as pandering or obvious tokenism to the point where the Read More
It used to be that if you built a good health system, people would come. But in today’s hectic world, many organizations find it necessary to extend their services to places their patients frequent instead. In fact, these days, organizations providing the highest-quality care are a given, but how that care is delivered—and where—have become the Read More
“A recent Accenture report found a significant correlation between superior patient experiences and higher margins for hospitals of every type and size. In an increasingly choice-driven health care industry, it’s no wonder that ‘patient-centricity’ is a buzzing topic for a variety of stakeholders—from regulators and payers to provider organizations,” says Matt Hummel, founder and President Read More
Notable Health Care Advertising // By Peter Hochstein // How fast can you turn a ship around—a really big ship? Here’s what happened at Geisinger Health System, with 12 hospital campuses; 1,472 licensed beds combined; over 2.6 million outpatient visits annually; two research centers; 30,000 employees; 1,600 employed physicians; plus a 510,000-member health plan. All Read More
From Research to Personas in 3 Steps // By Matt Hummel // A recent Accenture report found a significant correlation between superior patient experiences and higher margins for hospitals of every type and size. In an increasingly choice-driven health care industry, it’s no wonder that “patient-centricity” is a buzzing topic for a variety of stakeholders—from Read More
// By Lisa D. Ellis // It used to be that if you built a good health system, people would come. But in today’s hectic world, many organizations find it necessary to extend their services to places their patients frequent instead. In fact, these days, organizations providing the highest-quality care are a given, but how that Read More
Piedmont Health Services really means business, especially when it comes to protecting the health of the community. Back in 2009, it started a unique partnership with Chapel Hill-Carrboro Chamber of Commerce to provide access to more affordable health services for employees of small businesses and their families. Since the high price tag associated with most Read More
3 Ways Health Care Marketers Can Make Sure Callers Become Patients // By Ken Robbins // Until recently, health care businesses often did little or no marketing as a general rule. Now, we are experiencing a seismic shift to the point where online marketing such as paid and organic search have helped it become a Read More
Copywriter and SHCM columnist Peter Hochstein recently spotted an interesting advertising tactic for an urgent care center: A billboard displaying the word “OOPS?” in an upward-slanted, rounded rectangle, along with the word “OUCH!” in a similar but downward-slanted rectangle. Adjacent to OOPS? and OUCH! is a headline that says “Crystal Run Urgent Care!” Hochstein was curious to know Read More
How much do you really know about your patients? If you and your staff haven’t asked the people you treat to talk about their personal experiences, their families, their careers, and the things they care about, you could be missing a valuable opportunity to connect with them on a deeper level—and you may also be Read More
How much do you really know about your patients? If you and your staff haven’t asked the people you treat to talk about their personal experiences, their families, their careers, and the things they care about, you could be missing a valuable opportunity to connect with them on a deeper level—and you may also be Read More
// By Lisa D. Ellis // Piedmont Health Services really means business, especially when it comes to protecting the health of the community. Back in 2009, it started a unique partnership with Chapel Hill-Carrboro Chamber of Commerce to provide access to more affordable health services for employees of small businesses and their families. Since the Read More
Seattle Children’s recently scored a touchdown when it launched a new campaign called “Strong Against Cancer” to raise awareness and support for groundbreaking research that holds the potential to cure childhood cancer. Leading the play is Seattle Seahawks quarterback Russell Wilson, who has a personal connection to Seattle Children’s and who has used his platform Read More
While Jackson Memorial Hospital in Miami, Florida is a well-regarded teaching hospital with a Level 1 trauma center, there was a perception that its facilities were outdated—which was particularly problematic for the facility’s maternity services. “When you’re talking about organ transplants, the quality of the room you’re staying in is not one of the top three concerns,” Read More
Notable Health Care Advertising // By Peter Hochstein // This somewhat complicated story starts, at least for me, with a clever graphic trick on a highway billboard. The billboard displays the word “OOPS?” in an upward-slanted, rounded rectangle. And then the word “OUCH!” in a similar but downward-slanted rectangle. Adjacent to OOPS? and OUCH! is Read More
You can help your patients become authors of their own life stories. These tips from Beth Sanders, BA, Founder and CEO of LifeBio and Dr. Daniel C. Potts, FAAN, Founder and President of the Cognitive Dynamics Foundation will help get you started and guide your efforts:
// By Lisa D. Ellis // How much do you really know about your patients? If you and your staff haven’t asked the people you treat to talk about their personal experiences, their families, their careers, and the things they care about, you could be missing a valuable opportunity to connect with them on a Read More
At Barnes-Jewish Hospital and Washington University School of Medicine in St. Louis, Missouri, several customer-oriented programs are deeply integrated into the facility’s framework to help people feel truly comfortable with the care they receive. Such customer-focused programs include (among many others) concierge services through the Washington University and Barnes-Jewish Heart & Vascular Center. Barnes-Jewish is Read More
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