Subtopics: Media Relations, External Communications, Events, News Rooms, etc.
by Cheryl L. Serra A pre-flight check may soon include measuring your blood pressure and heart rate. As evidenced by the CareHere Walk-In Clinic and Wellness Store at the Nashville (TN) International Airport, discussed in last month’s issue, health care marketing is starting to show up at airports, which have a desirable captive audience. According Read More
Workplace programs cut chronic disease costs, but savings from lifestyle change efforts elusive According to a new Rand Corporation study, workplace wellness programs can lower costs for employees with chronic diseases, but components of the programs that encourage adoption of healthier lifestyles may not reduce health care costs or lead to lower net savings. Examining Read More
by Mark S. Gothberg Why would the City of Hope, a Los Angeles area research and treatment center for cancer, diabetes, and other life-threatening diseases, participate in the 125th Rose Parade on New Year’s Day? For pretty much the same reasons it has been involved in this world-famous parade, held in Pasadena, CA, for the Read More
by Dan Dunlop The best marketers have always been accomplished storytellers, and that is still the case today. The stories they craft are meaningful and connect with the audience in a manner that meets some fundamental need – educational, informational, emotional, or entertaining. The most effective stories allow the audience members to become part of Read More