Quality and Outcomes

Telehealth in Libraries: A Game-Changer for Rural Health Care?

Donna Eggers, public information officer at the Idaho Commission for Libraries

A partnership among the Idaho Department of Health and Welfare, the state’s libraries, and St. Luke’s Health System offers library patrons a new place to receive remote medical care. Read on to learn more about this program and how public spaces in your community could double as hubs for community health.

How 12 Children’s Hospitals Are Expanding Mental Health Care to Meet Growing Demand

Boston Children’s Hospital logo

The United States is facing a national crisis in child and teen mental health. Children’s hospitals across the country are responding by building upon the care they already provide. Read on to explore 12 notable initiatives at children’s hospitals across the country working to tackle the growing challenges in adolescent mental health.

Children’s Hospitals Expand Care to Confront Adolescent Mental Health Crisis

Cincinnati Children's logo

// By Melissa Sher // The United States is facing a national crisis in child and teen mental health. Children’s hospitals across the country are responding by building upon the care they already provide. Read on to explore 12 notable initiatives at children’s hospitals across the country working to tackle the growing challenges in adolescent mental health.

Building Bridges: How WellSpan Health Makes Health Care Accessible for Amish and Mennonite Communities

Joanne Eshelman, director of health equity and community engagement, WellSpan Health

WellSpan Health has built a unique partnership with the region’s Amish and conservative Mennonite communities. This relationship has been instrumental in addressing health care access and equity for a population that often operates outside the traditional health care framework. Learn how this approach engages hard-to-reach populations with communications tailored to cultural preferences.

WellSpan Health and the Plain Community in Pennsylvania: A Vital Partnership in Health Care Access

// By Althea Fung // WellSpan Health has built a unique partnership with the region’s Amish and conservative Mennonite communities. This relationship has been instrumental in addressing health care access and equity for a population that often operates outside the traditional health care framework. Learn how this approach engages hard-to-reach populations with communications tailored to cultural preferences.

Governance Models That Work: How 3 Leading Health Systems Align Marketing with Strategic Goals

Without a unified governance framework to guide marketing, organizations risk sending mixed messages, squandering resources, and failing to engage patients and employees and fulfill the organizational mission. Explore how three health systems use tailored governance models to align marketing efforts with strategic goals, ensuring consistent brand messaging and effective return on investments.

Unified Marketing Governance: Lessons from Leading Health Systems

// By Marcos Irigaray // Without a unified governance framework to guide marketing, organizations risk sending mixed messages, squandering resources, and failing to engage patients and employees and fulfill the organizational mission. Explore how three health systems use tailored governance models to align marketing efforts with strategic goals, ensuring consistent brand messaging and effective return on investments.

Philadelphia Bridges Mental Health Services Gap with Walk-In Urgent Care Clinic

Nicole Connell

Philadelphia’s first behavioral health urgent care for adults provides immediate access to vital services, helping to reduce ED visits and inpatient stays and offering a positive experience even on the worst days. Read on to learn more about this care model, which aims to improve access, elevate patient experience, and prevent crises.

Seattle Children’s PSA Breaks Silence on Teen Suicide Conversation

Candi Nicholson

Parents are mostly mum when it comes to talking with their kids about mental health and suicide. One reason is they are often unaware that their kids think about them. A Seattle Children’s public service announcement urges parents to have that cringy conversation about mental health and suicide with their kids.

Breaking Down Barriers to Mental Health Treatment

Valen Brozey

// By Susan Dubuque // Philadelphia’s first behavioral health urgent care for adults provides immediate access to vital services, helping to reduce ED visits and inpatient stays and offering a positive experience even on the worst days. Read on to learn more about this care model, which aims to improve access, elevate patient experience, and prevent crises.

Bridging the Gap: One Health System’s Solution to a National Health Crisis

VCU Health

// By Susan Dubuque // The day a teenage boy arrived at the trauma center with a severe gunshot wound, and the team saved his life, it filled them with an incredible sense of joy. This was the genesis of the VCU Health Bridging the Gap Program. Learn how this team set out to reduce violent injuries.

Teens’ Message to Parents: Ask the Question

Michael Boychuk, co-founder and creative director at Little Hands of Stone

// By Jane Weber Brubaker // Parents are mostly mum when it comes to talking with their kids about mental health and suicide. One reason is they are often unaware that their kids think about them. A Seattle Children’s public service announcement urges parents to have that cringy conversation about mental health and suicide with their kids.

Leveraging Neuroscience Best Practices to Foster Inclusivity in Health Care Marketing

Donna T. Walthall

// By Andy Semons and Donna T. Walthall // Any good marketer who has been on the receiving end of a DEI backlash can tell you that fostering inclusivity isn’t as simple as saying “we care” or including visual representation of diverse groups in communications. Learn how Dana-Farber Cancer Institute used neuroscience to better reach underserved populations.

University Health’s Award-Winning Brand Strategy Fueled By Embracing Change

Leni Kirkman, executive vice president and chief marketing communications & corporate affairs officer, University Health

University Health in Texas embraced change to create an effective brand strategy, conducting research to understand community needs during transformative times. Their new brand platform supports the organization’s strategic direction while engaging the community on a journey of health improvement. Discover the strategy and creativity behind this award-winning campaign.

University Health Embraces Change in Its New Brand Campaign

Laura Gilbert, marketing director, University Health

// By Susan Dubuque // University Health in Texas embraced change to create an effective brand strategy, conducting research to understand community needs during transformative times. Their new brand platform supports the organization’s strategic direction while engaging the community on a journey of health improvement. Discover the strategy and creativity behind this award-winning campaign.

Advertising Showcase: UChicago Medicine Comer Children’s Hospital Brand Campaign

Comer Children's logo

// By Susan Dubuque // When the marketing team set out to make Comer Children’s a household name, it had a not-so-secret weapon to tap into: the powerhouse brand of the University of Chicago Medicine. Find out how an engaging new campaign helps position Comer Children’s as a nationally recognized brand, generating remarkable results in record time.

Advertising Showcase: Yuma Regional Medical Center “We Believe” Quality Campaign

Yuma Regional Medical Center logo

// By Susan Dubuque // Yuma Regional Medical Center’s (YRMC) quality journey began when the health system saw significant operational and clinical improvements. But for employees and the community, this positive message needed to be amplified. Discover how Yuma Regional Medical Center’s “We Believe” campaign elevated the perception of quality for both internal and external audiences.

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