// By Susan Dubuque // The application of art and music in healing dates back thousands of years. Today, these timeless practices are finding new life in modern health care. Read the full article to explore how expressive therapies are used to shape patient experiences and enhance clinical care at leading health systems.
// By Melissa Sher // The United States is facing a national crisis in child and teen mental health. Children’s hospitals across the country are responding by building upon the care they already provide. Read on to explore 12 notable initiatives at children’s hospitals across the country working to tackle the growing challenges in adolescent mental health.
WellSpan Health has built a unique partnership with the region’s Amish and conservative Mennonite communities. This relationship has been instrumental in addressing health care access and equity for a population that often operates outside the traditional health care framework. Learn how this approach engages hard-to-reach populations with communications tailored to cultural preferences.
// By Althea Fung // WellSpan Health has built a unique partnership with the region’s Amish and conservative Mennonite communities. This relationship has been instrumental in addressing health care access and equity for a population that often operates outside the traditional health care framework. Learn how this approach engages hard-to-reach populations with communications tailored to cultural preferences.
Without a unified governance framework to guide marketing, organizations risk sending mixed messages, squandering resources, and failing to engage patients and employees and fulfill the organizational mission. Explore how three health systems use tailored governance models to align marketing efforts with strategic goals, ensuring consistent brand messaging and effective return on investments.
// By Marcos Irigaray // Without a unified governance framework to guide marketing, organizations risk sending mixed messages, squandering resources, and failing to engage patients and employees and fulfill the organizational mission. Explore how three health systems use tailored governance models to align marketing efforts with strategic goals, ensuring consistent brand messaging and effective return on investments.
Philadelphia’s first behavioral health urgent care for adults provides immediate access to vital services, helping to reduce ED visits and inpatient stays and offering a positive experience even on the worst days. Read on to learn more about this care model, which aims to improve access, elevate patient experience, and prevent crises.
The day a teenage boy arrived at the trauma center with a severe gunshot wound, and the team saved his life, it filled them with an incredible sense of joy. This was the genesis of the VCU Health Bridging the Gap Program. Learn how this team set out to reduce violent injuries.
Parents are mostly mum when it comes to talking with their kids about mental health and suicide. One reason is they are often unaware that their kids think about them. A Seattle Children’s public service announcement urges parents to have that cringy conversation about mental health and suicide with their kids.
// By Susan Dubuque // Philadelphia’s first behavioral health urgent care for adults provides immediate access to vital services, helping to reduce ED visits and inpatient stays and offering a positive experience even on the worst days. Read on to learn more about this care model, which aims to improve access, elevate patient experience, and prevent crises.
// By Susan Dubuque // The day a teenage boy arrived at the trauma center with a severe gunshot wound, and the team saved his life, it filled them with an incredible sense of joy. This was the genesis of the VCU Health Bridging the Gap Program. Learn how this team set out to reduce violent injuries.
// By Susan Dubuque // Thirty-eight children’s hospitals and three Ronald McDonald Houses partner with The Hole in the Wall Gang Camp, giving kids with serious health problems the opportunity to just be kids. If you are up for a bit of inspiration, read on. This article might give you a whole new perspective on patient experience.
// By Jane Weber Brubaker // Parents are mostly mum when it comes to talking with their kids about mental health and suicide. One reason is they are often unaware that their kids think about them. A Seattle Children’s public service announcement urges parents to have that cringy conversation about mental health and suicide with their kids.
// By Andy Semons and Donna T. Walthall // Any good marketer who has been on the receiving end of a DEI backlash can tell you that fostering inclusivity isn’t as simple as saying “we care” or including visual representation of diverse groups in communications. Learn how Dana-Farber Cancer Institute used neuroscience to better reach underserved populations.
University Health in Texas embraced change to create an effective brand strategy, conducting research to understand community needs during transformative times. Their new brand platform supports the organization’s strategic direction while engaging the community on a journey of health improvement. Discover the strategy and creativity behind this award-winning campaign.
// By Susan Dubuque // University Health in Texas embraced change to create an effective brand strategy, conducting research to understand community needs during transformative times. Their new brand platform supports the organization’s strategic direction while engaging the community on a journey of health improvement. Discover the strategy and creativity behind this award-winning campaign.
When the marketing team set out to make Comer Children’s a household name, it had a not-so-secret weapon to tap into: the powerhouse brand of the University of Chicago Medicine. Find out how an engaging new campaign helps position Comer Children’s as a nationally recognized brand, generating remarkable results in record time.
Yuma Regional Medical Center’s (YRMC) quality journey began when the health system saw significant operational and clinical improvements. But for employees and the community, this positive message needed to be amplified. Discover how Yuma Regional Medical Center’s “We Believe” campaign elevated the perception of quality for both internal and external audiences.
// By Susan Dubuque // When the marketing team set out to make Comer Children’s a household name, it had a not-so-secret weapon to tap into: the powerhouse brand of the University of Chicago Medicine. Find out how an engaging new campaign helps position Comer Children’s as a nationally recognized brand, generating remarkable results in record time.
// By Susan Dubuque // Yuma Regional Medical Center’s (YRMC) quality journey began when the health system saw significant operational and clinical improvements. But for employees and the community, this positive message needed to be amplified. Discover how Yuma Regional Medical Center’s “We Believe” campaign elevated the perception of quality for both internal and external audiences.
Last year, Virginia-based Riverside Health System set out to enhance digital communications with its patients in pursuit of the Institute for Healthcare Improvement’s Triple Aim. Eileen Varnson, vice president of marketing, communications, and digital strategy, determined that the best way to achieve this ambitious objective was to partner with Upfront Healthcare to adopt a personalized Read More
On June 7, 1858, the sisters of Providence opened St. Joseph Hospital, the first permanent hospital in the Northwest. Today, Providence has grown to become the third-largest nonprofit health system in the country — with 51 hospitals; 117,000 team members; and 1,000 clinics across seven states. Grounded in the healing ministry of Jesus, Providence is Read More
// By Susan Dubuque // White Plains Hospital, part of the Montefiore Health System, is renowned in Westchester County for its 130-year legacy. In 2022, the hospital shifted its marketing strategy to emphasize its capability in complex care, launching the successful “Every Day” campaign to highlight its advanced services and exceptional patient experience.
// By Susan Dubuque // This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives. The Call for Entries is officially open!
In the evolving health care landscape, developing successful service line strategies is more challenging than ever. Health systems are dealing with a range of issues and trends that affect the process, such as: Mounting financial pressures. Shifting payment models. Escalating competition from other providers and disruptors. Increasing post-COVID consumer expectations. Changing physician relationships. Rising staffing Read More