Subtopics: Thought Leadership, Market and Regulatory Landscape, etc.
The UNC Health Championship golf tournament isn’t just about perfect swings and scenic fairways — it’s a game changer for health care across North Carolina. Discover how UNC Health’s omnichannel marketing campaign achieved and surpassed its goals through strategic thinking, innovative media tactics, and impactful creative executions.
// By Marcia Simon, APR // How do chief marketing officers (CMOs) defend the fundamental value of health care marketing amid budget constraints, workforce shortages, and increasing use of artificial intelligence? Head marketers from UCSF Health and Baptist Health South Florida share their thoughts on how their role is shifting to meet the needs of their organizations.
// By Susan Dubuque // The application of art and music in healing dates back thousands of years. Today, these timeless practices are finding new life in modern health care. Read the full article to explore how expressive therapies are used to shape patient experiences and enhance clinical care at leading health systems.
In January 2023, Nebraska Medicine faced a significant staffing shortfall. Leadership recognized the need for immediate and long-term strategies to address recruitment and retention challenges. Discover how Nebraska Medicine reframed its employer brand to ensure the stable workforce needed to deliver excellent care and help the organization grow and thrive.
// By Susan Dubuque // The UNC Health Championship golf tournament isn’t just about perfect swings and scenic fairways — it’s a game changer for health care across North Carolina. Discover how UNC Health’s omnichannel marketing campaign achieved and surpassed its goals through strategic thinking, innovative media tactics, and impactful creative executions.
// By Susan Dubuque // In January 2023, Nebraska Medicine faced a significant staffing shortfall. Leadership recognized the need for immediate and long-term strategies to address recruitment and retention challenges. Discover how Nebraska Medicine reframed its employer brand to ensure the stable workforce needed to deliver excellent care and help the organization grow and thrive.
Whether you’re new to health care marketing or a seasoned professional seeking fresh inspiration, now is the time to take charge of your career trajectory. Small, strategic changes can significantly impact your professional journey. Here, you’ll discover practices of top early-career performers and set your roadmap to jump-start or reboot your career.
// By Susan Dubuque // Whether you’re new to health care marketing or a seasoned professional seeking fresh inspiration, now is the time to take charge of your career trajectory. Small, strategic changes can significantly impact your professional journey. Here, you’ll discover practices of top early-career performers and set your roadmap to jump-start or reboot your career.
As major retailers struggle to deliver primary care services, some health care strategy experts say the situation provides health systems with an important learning opportunity. Get insights from Matt Gove and Dan Miers on what this means, and a case study of a successful retail model adopted by Baptist Health in Kentucky.
By aligning the health care brand with the academic side of the university, VCU Health strengthens its unique position as an Academic Medical Center in a cluttered market. Learn how VCU Health developed a fresh, new brand — UN-like any other health system — and view the elements of the brand campaign.
// By Brian Griffin // As major retailers struggle to deliver primary care services, some health care strategy experts say the situation provides health systems with an important learning opportunity. Get insights from Matt Gove and Dan Miers on what this means, and a case study of a successful retail model adopted by Baptist Health in Kentucky.
Success in health care involves not only managing current demands but also anticipating future trends and preparing accordingly. The greatest challenges facing our health care clients aren’t just managing finite resources or navigating complex systems — it’s how their leaders lead through transformation. This article explores essential strategies for modern health care leaders.
Without a unified governance framework to guide marketing, organizations risk sending mixed messages, squandering resources, and failing to engage patients and employees and fulfill the organizational mission. Explore how three health systems use tailored governance models to align marketing efforts with strategic goals, ensuring consistent brand messaging and effective return on investments.
// By Susan Dubuque // By aligning the health care brand with the academic side of the university, VCU Health strengthens its unique position as an Academic Medical Center in a cluttered market. Learn how VCU Health developed a fresh, new brand — UN-like any other health system — and view the elements of the brand campaign.
// By Marcos Irigaray // Without a unified governance framework to guide marketing, organizations risk sending mixed messages, squandering resources, and failing to engage patients and employees and fulfill the organizational mission. Explore how three health systems use tailored governance models to align marketing efforts with strategic goals, ensuring consistent brand messaging and effective return on investments.
Philadelphia’s first behavioral health urgent care for adults provides immediate access to vital services, helping to reduce ED visits and inpatient stays and offering a positive experience even on the worst days. Read on to learn more about this care model, which aims to improve access, elevate patient experience, and prevent crises.
// By Allison Minutillo // Success in health care involves not only managing current demands but also anticipating future trends and preparing accordingly. The greatest challenges facing our health care clients aren’t just managing finite resources or navigating complex systems — it’s how their leaders lead through transformation. This article explores essential strategies for modern health care leaders.
In this new report from Strategic Health Care Marketing, you’ll explore the strategies and initiatives health care organizations use to elevate their brands and connect more effectively with consumers.
In this new report from Strategic Health Care Marketing, you’ll discover innovative strategies and approaches from hospitals and health systems around the country.
The day a teenage boy arrived at the trauma center with a severe gunshot wound, and the team saved his life, it filled them with an incredible sense of joy. This was the genesis of the VCU Health Bridging the Gap Program. Learn how this team set out to reduce violent injuries.
// By Susan Dubuque // Baptist Health is Arkansas’ most comprehensive health care organization. Known for its outstanding obstetrics and gynecology services in Arkansas, the organization also aims to be the first choice for women seeking comprehensive health care. Discover how Baptist Health created a compelling integrated marketing campaign that connects with women at every life stage.
// By Susan Dubuque // Philadelphia’s first behavioral health urgent care for adults provides immediate access to vital services, helping to reduce ED visits and inpatient stays and offering a positive experience even on the worst days. Read on to learn more about this care model, which aims to improve access, elevate patient experience, and prevent crises.
// By Susan Dubuque // The day a teenage boy arrived at the trauma center with a severe gunshot wound, and the team saved his life, it filled them with an incredible sense of joy. This was the genesis of the VCU Health Bridging the Gap Program. Learn how this team set out to reduce violent injuries.
// By Susan Dubuque // As we celebrate the 25th anniversary of the eHealthcare Leadership Awards, it is fitting to reflect on the evolution of the awards program and the parallel advancements in our industry. We look back from various perspectives, including organizers, sponsors, judges, and winners. The 2024 awards ceremony is at HCIC on November 10.
// By Susan Dubuque // Thirty-eight children’s hospitals and three Ronald McDonald Houses partner with The Hole in the Wall Gang Camp, giving kids with serious health problems the opportunity to just be kids. If you are up for a bit of inspiration, read on. This article might give you a whole new perspective on patient experience.