CRM in Action: Building Smarter, More Integrated Programs

A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

From operational readiness to data governance and cross-functional alignment, we’ll explore what it really takes to build CRM programs that move the needle across patient engagement, referral growth, and system-wide visibility.

Wednesday | February 25, 2026 | 2 p.m. Eastern

Your Presenters:

• Laura Lee Jones, Founder & CEO of LionShare
• Kelly Faley, Principal, Kelly Faley Consulting LLC
• Denise Davis, Vice President, Marketing Technology & Operations, Emory Healthcare
• Chris Pace, Vice President of Healthcare Industry, SearchStax

In this webinar, you’ll learn how to:

• Identify and prioritize CRM use cases that align with organizational goals, including growth, retention, and value-based care initiatives
• Avoid common data and campaign missteps by improving integration and governance
• Design CRM strategies that engage both consumers and referring physicians
• Build the cross-functional alignment needed for long-term success
• Translate insights into action, whether you’re launching, scaling, or refining your CRM

Register Now »

How Digital Marketing Helped Power a Parkinson’s Research Movement

Across a global network of medical centers, The Michael J. Fox Foundation leads a research initiative reshaping how we study, detect, and hope to stop Parkinson’s disease. Discover how a thoughtful marketing strategy helped build the study that’s changing what we know about Parkinson’s.

Strength, Resilience & Vision: How Health Care Marketers Can Step Into Strategic Leadership Roles

Top marketers at NewYork-Presbyterian, Virtua Health, and Mass General Brigham share experiences that shaped them as leaders. Their stories of strength, creativity, and resilience are a source of inspiration for leaders and aspiring leaders as you navigate today’s choppy health care waters.

How Renown Health and The Christ Hospital Health Network Built Award-Winning Recruitment Campaigns

Marketing leaders from Renown Health and The Christ Hospital Health Network share how their award-winning recruitment and retention strategies helped address workforce shortages. Read on to discover how authentic messaging and targeted outreach can strengthen both recruitment and retention.

Making the Case for Health Care “Professions” and How Marketing Can Clarify the Reclassification Impact

// By Susan Dubuque // A recent decision by the U.S. Department of Education to classify nursing and other health positions as “non-professional” has raised concern across the health care community. Find out how health care leaders are responding to this decision and how marketers can help safeguard future talent pipelines.

Chris Bevolo Reflects on 25 Years of Health Care Marketing—and What’s Next

Chris Bevolo, author of “Joe Public Doesn’t Care About Your Hospital,” shares his thoughts on the evolution of health care marketing in this Q&A. Here’s how he sums it up: “At the end of the day, we need to make things better, whether it’s marketing, health care, or the world.”

Where Leadership Meets Purpose: Virtua Health CEO Dennis Pullin Reflects on What Drives Meaningful Influence

Character matters in Dennis Pullin’s 2025 book Suited for Leadership: How to Show Up with Purpose to Have a Lasting Impact. Here, we share a few nuggets from Pullin’s wisdom and how his leadership spreads out from Virtua Health to the community it serves and benefits the industry as a whole.

Following the Scent of Discovery: Digital Strategies Changing the Face of Parkinson’s Research

// By Susan Dubuque // Across a global network of medical centers, The Michael J. Fox Foundation leads a research initiative reshaping how we study, detect, and hope to stop Parkinson’s disease. Discover how a thoughtful marketing strategy helped build the study that’s changing what we know about Parkinson’s.

2 Inspiring Grassroots Fundraising Initiatives Driving Cancer Research and Care

In an era of shrinking reimbursements and rising costs, philanthropy has become an essential lifeline for hospitals and health systems, with donors contributing more than $20 billion to U.S. hospitals each year. Discover how philanthropy mobilizes communities and provides millions of dollars in essential funding for cancer research and patient care.

Cincinnati Children’s Elevates Physician Engagement with Specialty Impact Reports

By transforming annual specialty updates into dynamic digital impact reports, Cincinnati Children’s builds awareness, strengthens its national reputation, and fosters connections across the physician community. Read on to explore the making of Cincinnati Children’s Accomplishment Reports and the lessons they offer for organizations looking to boost physician engagement.

Reflections on 25 Years in Health Care Marketing and What the Future Will Bring

// By Alan Shoebridge // Chris Bevolo, author of “Joe Public Doesn’t Care About Your Hospital,” shares his thoughts on the evolution of health care marketing in this Q&A. Here’s how he sums it up: “At the end of the day, we need to make things better, whether it’s marketing, health care, or the world.”

Banner Health Debuts a Unified Brand to Connect Diverse Markets Under One Message

Banner Health is charting a bold new course. The system needed a brand platform that could keep pace. Read the full article to learn how Banner Health transformed its name into a powerful brand asset, plus insights for shaping your own brand story.

The New Reality of Pediatric Care: How Children’s Hospitals Navigate Population Decline and Competitive Pressures

U.S. birth rates just hit a record low, and pediatric hospitals are fighting for fewer patients. The ripple effects are felt across industries, but for pediatric hospitals, the demographic shift raises a pressing question: How do you compete for fewer children? Here are three trends that are shaping children’s hospital strategies.

Focus On Academic Medical Centers: How AMCs are Navigating Digital Transformation and Today’s Marketing Challenges

In this new report from Strategic Health Care Marketing, you’ll find real-world examples of how academic medical centers address these challenges through innovative marketing strategies and purpose-driven campaigns.

Download now »

Leadership Lessons from Virtua Health CEO

// By Jane Weber Brubaker // Character matters in Dennis Pullin’s 2025 book Suited for Leadership: How to Show Up with Purpose to Have a Lasting Impact. Here, we share a few nuggets from Pullin’s wisdom and how his leadership spreads out from Virtua Health to the community it serves and benefits the industry as a whole.

2025 eHealthcare Leadership Awards Winners Announced

// By Susan Dubuque // Winners of the 2025 eHealthcare Leadership Awards were announced on November 9 at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.

Running Toward Hope: How Communities Power Cancer Research and Care

// By Susan Dubuque // In an era of shrinking reimbursements and rising costs, philanthropy has become an essential lifeline for hospitals and health systems, with donors contributing more than $20 billion to U.S. hospitals each year. Discover how philanthropy mobilizes communities and provides millions of dollars in essential funding for cancer research and patient care.

4 Emerging Themes in Health Care Brand Storytelling

As consumer expectations rise and attention spans shrink, traditional messaging about excellence and empathy is no longer enough. Today’s audiences are tuning out institutional voices and tuning in to brands that feel authentic, emotionally relevant, and boldly human. Here, industry leader Stephanie Wierwille offers insights into creating a compelling brand story.

Health Care’s Hidden Ally: How Hospitals Gain Strategic Advantage by Partnering with FQHCs

Community Health Centers are bracing for major Medicaid cuts. Community Health Centers, including Federally Qualified Health Centers (FQHCs), have been the backbone of health care access since 1965. Hospitals and health systems have a vested interest in supporting their sustainability. Read on to see how health systems benefit by partnering with FQHCs.

Focus On Strategic Growth: How Health Care Organizations Are Building Tomorrow

This new report from Strategic Health Care Marketing brings together expert perspectives and case studies that show how effective marketing and operational strategies can help health care organizations achieve sustainable growth.

Download now »

Advertising Showcase: Deploying Research and Innovation to Enhance National Reputation and Physician Engagement

// By Susan Dubuque // By transforming annual specialty updates into dynamic digital impact reports, Cincinnati Children’s builds awareness, strengthens its national reputation, and fosters connections across the physician community. Read on to explore the making of Cincinnati Children’s Accomplishment Reports and the lessons they offer for organizations looking to boost physician engagement.

Focus on Children’s Hospitals: Latest Trends in Marketing Strategy at Pediatric-Focused Health Care Providers

In this new report from Strategic Health Care Marketing, you’ll gain practical insights on how children’s hospitals navigate today’s challenges while positioning themselves for long-term success.

Download now »

Leading with Purpose: Onvida Health’s 18-Month Journey to Build a Brand that Lives Its Values

Onvida Health reinvented itself with a renewed purpose and values — and then wrapped the package with a new name, brand identity, and smart positioning. Learn how Onvida Health introduced its brand internally and externally, launched a multichannel campaign, and created a platform for long-term connection and growth.

How Health Care Marketers Can Become Leaders

// By Jane Weber Brubaker // Top marketers at NewYork-Presbyterian, Virtua Health, and Mass General Brigham share experiences that shaped them as leaders. Their stories of strength, creativity, and resilience are a source of inspiration for leaders and aspiring leaders as you navigate today’s choppy health care waters.

Real Talk, Real Results: How to Make Recruitment and Retention Campaigns Ring True

// By Susan Dubuque // Industry expert Shannon Curran offers insights on why authenticity is no longer optional. In today’s competitive hiring market, health care organizations must align their brands and culture to attract — and keep — the right talent. Discover five tips on how to create recruitment and retention campaigns that truly connect — and keep talent engaged.