Subtopics: Thought Leadership, Market and Regulatory Landscape, etc.
In many organizations, marketing still operates downstream, pushed into a reactive role long after strategic decisions have been made. This series examines executive partnerships by reverse-engineering them. We begin with Tanner Health, a community health system in rural Georgia, where collaboration, candor, direct executive access, and shared metrics shape marketing performance.
// By Susan Dubuque // Backed by philanthropy, a new national alliance gives children’s hospitals a way to expand access, align strategy, and move faster together. Discover how this alliance reshapes pediatric care while giving marketing and communications leaders new ways to tell their stories and strengthen their brands.
// By Susan Dubuque // At Renown Health, communicating with Spanish-speaking patients requires more than literal translation. It calls for a marketing strategy built on listening, cultural understanding, and an end-to-end experience that makes access to care feel respectful and seamless. Discover practical lessons in navigating language, culture, and access in diverse markets.
// By Susan Dubuque // The Virginia Mental Health Access Program (VMAP) helps build primary care capacity from within. Working directly with hospitals and health systems, VMAP expands access to pediatric and maternal mental health care, supports providers with training and guidance, and tackles one of the state’s most pressing workforce challenges.
// By Susan Dubuque // In many organizations, marketing still operates downstream, pushed into a reactive role long after strategic decisions have been made. This series examines executive partnerships by reverse-engineering them. We begin with Tanner Health, a community health system in rural Georgia, where collaboration, candor, direct executive access, and shared metrics shape marketing performance.
At the University of Toledo Medical Center (UTMC), leaders are focused on strengthening what matters most: supporting nurses, building trust, and creating a place where people want to stay and grow. Learn more about UTMC’s approach, results achieved, and tactics you can adopt to strengthen your recruitment and retention efforts.
This new report from Strategic Health Care Marketing highlights real-world examples of how health care organizations approach PR and fundraising through purposeful storytelling, strategic collaboration, and thoughtful donor engagement.
This new report from Strategic Health Care Marketing brings together stories that focus on meeting patients where they are and helping them feel seen and supported. Through real-world examples, you’ll discover how thoughtful, human-centered experiences can contribute to healing and connection across the care journey.
Children’s Hospital of Richmond at VCU and Children’s Hospital Foundation share a marketing and fundraising story shaped by grit, creativity, and a deep sense of community ownership. See what came next: a coordinated effort between philanthropy and marketing and the ad campaign that brought their shared story to life.
Health care marketing is entering 2026 at an inflection point. AI is no longer an emerging capability. It is a structural force reshaping how patients search, choose, access, and trust health care. In this article, 10 health care marketing leaders weigh in on key priorities for 2026.
// By Susan Dubuque // At the University of Toledo Medical Center (UTMC), leaders are focused on strengthening what matters most: supporting nurses, building trust, and creating a place where people want to stay and grow. Learn more about UTMC’s approach, results achieved, and tactics you can adopt to strengthen your recruitment and retention efforts.
// By Susan Dubuque // Children’s Hospital of Richmond at VCU and Children’s Hospital Foundation share a marketing and fundraising story shaped by grit, creativity, and a deep sense of community ownership. See what came next: a coordinated effort between philanthropy and marketing and the ad campaign that brought their shared story to life.
// By Danny Fell // Health care marketing is entering 2026 at an inflection point. AI is no longer an emerging capability. It is a structural force reshaping how patients search, choose, access, and trust health care. In this article, 10 health care marketing leaders weigh in on key priorities for 2026.
Across a global network of medical centers, The Michael J. Fox Foundation leads a research initiative reshaping how we study, detect, and hope to stop Parkinson’s disease. Discover how a thoughtful marketing strategy helped build the study that’s changing what we know about Parkinson’s.
Top marketers at NewYork-Presbyterian, Virtua Health, and Mass General Brigham share experiences that shaped them as leaders. Their stories of strength, creativity, and resilience are a source of inspiration for leaders and aspiring leaders as you navigate today’s choppy health care waters.
Marketing leaders from Renown Health and The Christ Hospital Health Network share how their award-winning recruitment and retention strategies helped address workforce shortages. Read on to discover how authentic messaging and targeted outreach can strengthen both recruitment and retention.
// By Susan Dubuque // A recent decision by the U.S. Department of Education to classify nursing and other health positions as “non-professional” has raised concern across the health care community. Find out how health care leaders are responding to this decision and how marketers can help safeguard future talent pipelines.
Chris Bevolo, author of “Joe Public Doesn’t Care About Your Hospital,” shares his thoughts on the evolution of health care marketing in this Q&A. Here’s how he sums it up: “At the end of the day, we need to make things better, whether it’s marketing, health care, or the world.”
Character matters in Dennis Pullin’s 2025 book Suited for Leadership: How to Show Up with Purpose to Have a Lasting Impact. Here, we share a few nuggets from Pullin’s wisdom and how his leadership spreads out from Virtua Health to the community it serves and benefits the industry as a whole.
// By Susan Dubuque // Across a global network of medical centers, The Michael J. Fox Foundation leads a research initiative reshaping how we study, detect, and hope to stop Parkinson’s disease. Discover how a thoughtful marketing strategy helped build the study that’s changing what we know about Parkinson’s.
In an era of shrinking reimbursements and rising costs, philanthropy has become an essential lifeline for hospitals and health systems, with donors contributing more than $20 billion to U.S. hospitals each year. Discover how philanthropy mobilizes communities and provides millions of dollars in essential funding for cancer research and patient care.
By transforming annual specialty updates into dynamic digital impact reports, Cincinnati Children’s builds awareness, strengthens its national reputation, and fosters connections across the physician community. Read on to explore the making of Cincinnati Children’s Accomplishment Reports and the lessons they offer for organizations looking to boost physician engagement.
// By Alan Shoebridge // Chris Bevolo, author of “Joe Public Doesn’t Care About Your Hospital,” shares his thoughts on the evolution of health care marketing in this Q&A. Here’s how he sums it up: “At the end of the day, we need to make things better, whether it’s marketing, health care, or the world.”
Banner Health is charting a bold new course. The system needed a brand platform that could keep pace. Read the full article to learn how Banner Health transformed its name into a powerful brand asset, plus insights for shaping your own brand story.
U.S. birth rates just hit a record low, and pediatric hospitals are fighting for fewer patients. The ripple effects are felt across industries, but for pediatric hospitals, the demographic shift raises a pressing question: How do you compete for fewer children? Here are three trends that are shaping children’s hospital strategies.