Executive Alignment and Marketing Performance, Part 1: Community Health System Perspective

// By Susan Dubuque // In many organizations, marketing still operates downstream, pushed into a reactive role long after strategic decisions have been made. This series examines executive partnerships by reverse-engineering them. We begin with Tanner Health, a community health system in rural Georgia, where collaboration, candor, direct executive access, and shared metrics shape marketing performance.

University of Toledo Medical Center Achieves 91 Percent Nurse Retention with a Culture-First Approach

At the University of Toledo Medical Center (UTMC), leaders are focused on strengthening what matters most: supporting nurses, building trust, and creating a place where people want to stay and grow. Learn more about UTMC’s approach, results achieved, and tactics you can adopt to strengthen your recruitment and retention efforts.

Focus On Fundraising and Public Relations: Aligning Storytelling, Reputation, and Philanthropy for Greater Impact

This new report from Strategic Health Care Marketing highlights real-world examples of how health care organizations approach PR and fundraising through purposeful storytelling, strategic collaboration, and thoughtful donor engagement.

Download now »

Focus On Patient Experience: How Leading Health Systems Support Healing Through Human-Centered Care

This new report from Strategic Health Care Marketing brings together stories that focus on meeting patients where they are and helping them feel seen and supported. Through real-world examples, you’ll discover how thoughtful, human-centered experiences can contribute to healing and connection across the care journey.

Download now »

How a Community-Driven Campaign Helped Children’s Hospital Foundation Triple Its Annual Giving

Children’s Hospital of Richmond at VCU and Children’s Hospital Foundation share a marketing and fundraising story shaped by grit, creativity, and a deep sense of community ownership. See what came next: a coordinated effort between philanthropy and marketing and the ad campaign that brought their shared story to life.

What Matters Most in Health Care Marketing in 2026? 10 Industry Experts Weigh In

Health care marketing is entering 2026 at an inflection point. AI is no longer an emerging capability. It is a structural force reshaping how patients search, choose, access, and trust health care. In this article, 10 health care marketing leaders weigh in on key priorities for 2026.

The Patient Journey in a ChatGPT Health World

A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

In today’s digital-first healthcare environment, the path from a patient’s first concern to the exam room is no longer linear. It is shaped by AI-driven search, conversational tools like ChatGPT, and a growing demand for transparency, speed, and credibility.

Wednesday | March 25, 2026 | 2 p.m. Eastern

Your Presenters:

• Amanda Todorovich, Enterprise Executive Editor of Digital Marketing at Cleveland Clinic
• Christine Albert, former Chief Experience Officer/CMO at LCMC Health, and Principal of Adams Street Consulting
  
• Steve Leibforth, Managing Director, Castle Connolly Top Doctors & Hospitals
• Leonard Achan, CEO of LiveonNY and former C-Suite exec at HSS/Mt Sinai

Moderated by:

• John A. Marzano, JAM3 Strategic Marketing & PR, LLC

Register Now »

A Blueprint for Stability: Inside the University of Toledo Medical Center’s Culture-Driven Strategy for Nursing Recruitment and Retention

// By Susan Dubuque // At the University of Toledo Medical Center (UTMC), leaders are focused on strengthening what matters most: supporting nurses, building trust, and creating a place where people want to stay and grow. Learn more about UTMC’s approach, results achieved, and tactics you can adopt to strengthen your recruitment and retention efforts.

Advertising Showcase: Building Community Support to Elevate Children’s Health Care

// By Susan Dubuque // Children’s Hospital of Richmond at VCU and Children’s Hospital Foundation share a marketing and fundraising story shaped by grit, creativity, and a deep sense of community ownership. See what came next: a coordinated effort between philanthropy and marketing and the ad campaign that brought their shared story to life.

What Comes Next: A 2026 Forecast from Health Care Marketing’s Front Lines

// By Danny Fell // Health care marketing is entering 2026 at an inflection point. AI is no longer an emerging capability. It is a structural force reshaping how patients search, choose, access, and trust health care. In this article, 10 health care marketing leaders weigh in on key priorities for 2026.

How Digital Marketing Helped Power a Parkinson’s Research Movement

Across a global network of medical centers, The Michael J. Fox Foundation leads a research initiative reshaping how we study, detect, and hope to stop Parkinson’s disease. Discover how a thoughtful marketing strategy helped build the study that’s changing what we know about Parkinson’s.

Strength, Resilience & Vision: How Health Care Marketers Can Step Into Strategic Leadership Roles

Top marketers at NewYork-Presbyterian, Virtua Health, and Mass General Brigham share experiences that shaped them as leaders. Their stories of strength, creativity, and resilience are a source of inspiration for leaders and aspiring leaders as you navigate today’s choppy health care waters.

How Renown Health and The Christ Hospital Health Network Built Award-Winning Recruitment Campaigns

Marketing leaders from Renown Health and The Christ Hospital Health Network share how their award-winning recruitment and retention strategies helped address workforce shortages. Read on to discover how authentic messaging and targeted outreach can strengthen both recruitment and retention.

Making the Case for Health Care “Professions” and How Marketing Can Clarify the Reclassification Impact

// By Susan Dubuque // A recent decision by the U.S. Department of Education to classify nursing and other health positions as “non-professional” has raised concern across the health care community. Find out how health care leaders are responding to this decision and how marketers can help safeguard future talent pipelines.

Chris Bevolo Reflects on 25 Years of Health Care Marketing—and What’s Next

Chris Bevolo, author of “Joe Public Doesn’t Care About Your Hospital,” shares his thoughts on the evolution of health care marketing in this Q&A. Here’s how he sums it up: “At the end of the day, we need to make things better, whether it’s marketing, health care, or the world.”

Where Leadership Meets Purpose: Virtua Health CEO Dennis Pullin Reflects on What Drives Meaningful Influence

Character matters in Dennis Pullin’s 2025 book Suited for Leadership: How to Show Up with Purpose to Have a Lasting Impact. Here, we share a few nuggets from Pullin’s wisdom and how his leadership spreads out from Virtua Health to the community it serves and benefits the industry as a whole.

Following the Scent of Discovery: Digital Strategies Changing the Face of Parkinson’s Research

// By Susan Dubuque // Across a global network of medical centers, The Michael J. Fox Foundation leads a research initiative reshaping how we study, detect, and hope to stop Parkinson’s disease. Discover how a thoughtful marketing strategy helped build the study that’s changing what we know about Parkinson’s.

2 Inspiring Grassroots Fundraising Initiatives Driving Cancer Research and Care

In an era of shrinking reimbursements and rising costs, philanthropy has become an essential lifeline for hospitals and health systems, with donors contributing more than $20 billion to U.S. hospitals each year. Discover how philanthropy mobilizes communities and provides millions of dollars in essential funding for cancer research and patient care.

Cincinnati Children’s Elevates Physician Engagement with Specialty Impact Reports

By transforming annual specialty updates into dynamic digital impact reports, Cincinnati Children’s builds awareness, strengthens its national reputation, and fosters connections across the physician community. Read on to explore the making of Cincinnati Children’s Accomplishment Reports and the lessons they offer for organizations looking to boost physician engagement.

Reflections on 25 Years in Health Care Marketing and What the Future Will Bring

// By Alan Shoebridge // Chris Bevolo, author of “Joe Public Doesn’t Care About Your Hospital,” shares his thoughts on the evolution of health care marketing in this Q&A. Here’s how he sums it up: “At the end of the day, we need to make things better, whether it’s marketing, health care, or the world.”

Banner Health Debuts a Unified Brand to Connect Diverse Markets Under One Message

Banner Health is charting a bold new course. The system needed a brand platform that could keep pace. Read the full article to learn how Banner Health transformed its name into a powerful brand asset, plus insights for shaping your own brand story.

The New Reality of Pediatric Care: How Children’s Hospitals Navigate Population Decline and Competitive Pressures

U.S. birth rates just hit a record low, and pediatric hospitals are fighting for fewer patients. The ripple effects are felt across industries, but for pediatric hospitals, the demographic shift raises a pressing question: How do you compete for fewer children? Here are three trends that are shaping children’s hospital strategies.

Focus On Academic Medical Centers: How AMCs are Navigating Digital Transformation and Today’s Marketing Challenges

In this new report from Strategic Health Care Marketing, you’ll find real-world examples of how academic medical centers address these challenges through innovative marketing strategies and purpose-driven campaigns.

Download now »

Leadership Lessons from Virtua Health CEO

// By Jane Weber Brubaker // Character matters in Dennis Pullin’s 2025 book Suited for Leadership: How to Show Up with Purpose to Have a Lasting Impact. Here, we share a few nuggets from Pullin’s wisdom and how his leadership spreads out from Virtua Health to the community it serves and benefits the industry as a whole.

2025 eHealthcare Leadership Awards Winners Announced

// By Susan Dubuque // Winners of the 2025 eHealthcare Leadership Awards were announced on November 9 at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.