Subtopics: Thought Leadership, Market and Regulatory Landscape, etc.
Do you wear a fitness tracker to count your steps or follow other health-related measures? Many people who access health care services within your system also probably use the latest devices to monitor details like activity level, amount of sleep, and blood pressure. All of this information can paint a valuable picture of health status Read More
You probably wouldn’t buy an appliance or book a cruise without knowing what it will cost. Yet historically, health care systems have expected patients to undergo various diagnostic tests, procedures, and treatments without any idea of what they will be charged. But times are changing quickly. While most patients are not yet comparison-shopping based on Read More
// By Lisa D. Ellis // Do you wear a fitness tracker to count your steps or follow other health-related measures? Many people who access health care services within your system also probably use the latest devices to monitor details like activity level, amount of sleep, and blood pressure. All of this information can paint Read More
// By Lisa D. Ellis // You probably wouldn’t buy an appliance or book a cruise without knowing what it will cost. Yet historically, health care systems have expected patients to undergo various diagnostic tests, procedures, and treatments without any idea of what they will be charged. But times are changing quickly. Today, as consumers Read More
At the annual meeting of the Society for Healthcare Strategy & Market Development (SHSMD) in September 2017, a group of health care strategists from the Middle East came all the way to Orlando, Florida to attend the presentations. When they introduced themselves to SHSMD representatives, they revealed that they had made the trip to attend Read More
// By Lisa D. Ellis // This is a pivotal time in health care as conditions continue to shift rapidly, posing new challenges for health care organizations, regardless of size, structure, or location. That’s why SHSMD’s latest publication offers a roadmap that can be tailored for any situation, to empower marketers and strategists to help Read More
Close examination of your referral patterns may bring to light some surprising gaps in your current practices that could be impacting your revenues. That was recently the case at Tampa General Hospital (TGH), says Katie Alexander, director of physician relations at TGH. But once her organization identified the problem using a Physician Relationship Management (PRM) Read More
When most people think of Customer Relationship Management (CRM), it’s usually in the context of service line promotion and prospecting for patients. But CRMs present similar opportunities and challenges for fundraising, too. The most effective health system fundraising campaigns focus time and effort building personal relationships with perspective donors. But for many health care organizations Read More
Is your organization truly on the same page as your physicians? If not, you may be missing important opportunities to maximize the quality and costs of the care you provide. Poor alignment among management and medical staff can cost you greatly—in lower patient satisfaction, lower physician retention, and reduced profit margins. “The relationship between physicians Read More
// By Lisa D. Ellis // When most people think of Customer Relationship Management (CRM), it’s usually in the context of service line promotion and prospecting for patients. But CRMs also present similar opportunities and challenges for fundraising, too. Here’s how two health systems recently used CRM and data-related services and tools to strengthen their Read More
// By Lisa D. Ellis // Is your organization truly on the same page as your physicians? If not, you may be missing important opportunities to maximize the quality and costs of the care you provide. Poor alignment among management and medical staff can cost you greatly—in lower patient satisfaction, lower physician retention, and reduced Read More
Notable Health Care Advertising // By Peter Hochstein // Uh oh! Something isn’t quite right about the race car driver in a TV spot. He’s a bit too pudgy. He seems overly fidgety. Instead of wearing a race car driver’s fireproof suit, he’s sporting a short-sleeved polo shirt. And as he floors the gas pedal Read More
Following the ups and downs of health reform efforts is a lot like watching a tennis match. Spectators may find themselves getting dizzy as they try to follow the ongoing political battle raging in D.C. involving attempts to repeal some or all of the Affordable Care Act (ACA) and replace it with a Republican-backed plan. Read More
// By Lisa D. Ellis // Close examination of your referral patterns may bring to light some surprising gaps in your current practices that could be impacting your revenues. That was recently the case at Tampa General Hospital (TGH), says Katie Alexander, director of physician relations at TGH. But once her organization identified the problem Read More
// By Lisa D. Ellis // Following the ups and downs of health reform efforts is a lot like watching a tennis match. Spectators may find themselves getting dizzy as they try to follow the ongoing political battle raging in D.C. involving attempts to repeal some or all of the Affordable Care Act (ACA) and Read More
Think back to the last time you went to a restaurant or store, and your server or sales clerk took the time to ask how your day was going or made an effort to form a personal connection. This probably made you feel welcome and left you with a favorable impression of the establishment. Incorporating Read More
Health care marketers today face many conflicting priorities, such as: Promote your organization widely. Protect patient privacy. Develop strong relationships with the media. Prevent journalists from coming into protected areas. Personalize your service lines. Don’t share patient names and details. Can all of these goals happen simultaneously without violating the Health Insurance Portability and Accountability Read More
Sponsored by ndp
This event is free for members of Strategic Health Care Marketing to view thanks to our event sponsor.
Your Presenters:
Duration: 60 Minutes
In today’s health care environment, the only thing we can really count on is CHANGE, and one of the most potentially transformative changes is the reorientation from delivering acute care to managing the health of populations.
One essential element of any population health effort is changing behaviors, and who is better qualified to inform, educate and persuade people to modify their behavior than a health care marketing professional?
But as health care marketers, it is imperative that our roles evolve. Our focus needs to expand beyond market development and promotion to include a leadership role at the population health table. Understanding behavior change—and how technology helps to facilitate it—is key.
Watch this webinar and gain an understanding of behavior change theory and see how you can practically deploy a population health strategy through customer relationship management (CRM) campaigns.
You’ll learn:
Plus, you’ll hear a case study about how VCU Health used CRM, working with ndp on creative, and with Evariant as their CRM provider partner, to identify people with an existing medical diagnosis, and engage them in behavior change to prevent further medical deterioration.
Health care marketers have lots of hurdles to overcome to achieve their organizational goals, and one of the biggest to conquer is ensuring your organization meets HIPAA requirements in all that it does. In a new story, we discuss how to effectively engage health care consumers via social media without violating patient privacy concerns. Jay Hodes, Read More
// By Lisa D. Ellis // Think back to the last time you went to a restaurant or store, and your server or sales clerk took the time to ask how your day was going or made an effort to form a personal connection. This probably made you feel welcome and left you with a Read More
Q & A with Jennifer Perry, Counsel at Gray Reed & McGraw // By Lisa D. Ellis // Next time you get a request for a media interview on-site, or you’re planning a special public relations event, you may want to think twice—or at least make sure you proceed cautiously. Here’s why: Health care marketers, Read More
// By Brad Bostic // Is your health system marketing its laboratory services to people outside your network? If not, there may be untapped opportunities worth pursuing. Find out how your marketing efforts can play a valuable role in furthering your success in this area. Laboratory outreach, the practice of making hospital lab services available Read More
// By Lisa D. Ellis // Health care organizations increasingly focus on improving the patient experience as reimbursement levels are now tied to this essential measurement. Further, when patients aren’t satisfied with their medical care or how office staff treats them, they are apt to shop around for a new provider. Yet all too often, Read More
The faces of two beautiful toddlers practically jump off the Star Telegram’s website, their vibrant expressions and sparkling eyes captured so clearly on the screen that it’s hard to believe that both of these youngsters are no longer living. Tragically, these children—who did not know each other but are both believed to be victims of Read More
Should your health care organization start a speakers bureau? Most experts say, “Yes”—and a few of them offer important advice for making sure yours achieves all of your organization’s desired benefits. “Speakers bureaus are great reputation-building tools for organizations as they increase awareness of the organization and they also provide a way to build the Read More