Subtopics: Thought Leadership, Market and Regulatory Landscape, etc.
“The consumerization of health care means your customer is now in control,” notes Lindsay Resnick, Chief Marketing Officer of KBM Group: Health Services. “They are comparing prices, quality, convenience, and outcomes as they post reviews; and, refer friends and family—one way or the other. And a constant stream of technology innovation makes it easier and easier Read More
By Lisa D. Ellis When patients come to your hospital for services, do you take the time to spotlight your organization’s strengths and let them know how much you value their health and well-being? If not, you could be missing an important opportunity to improve your patient satisfaction ratings and also get them to recommend Read More
By Mike Milligan Eighty percent of CEOs don’t really trust marketers, according to a recent Fournaise Marketing Group survey of high-level decisions-makers. Eighty percent! This is painful for me to say because I’ve been on both sides of the health care marketing table. But I’ve also learned that before you can overcome a challenge, you Read More
[Webinar on Demand] Until recently, health care marketers have focused primarily on generating volume: putting as many “heads in the beds” as possible. But with recent changes in health care reimbursement, hospitals and health systems are transitioning from getting people into their facilities to keeping them healthy. And health care marketers are an important part Read More
// By Lindsay R. Resnick, MHA // The consumerization of health care means your customer is now in control: budgeting health benefits, choosing providers, and navigating care delivery options. They are comparing prices, quality, convenience, and outcomes as they post reviews; and, refer friends and family—one way or the other. And a constant stream of Read More
// By Susan Dubuque // Last year Strategic Health Care Marketing published a series of three articles on Racing to Wellness. This year we will delve further into the evolution of our profession in a rapidly changing environment. As we move away from conventional promotions intended to drive volumes, we will explore the reinvention of marketing and communications Read More
The University of Texas MD Anderson Cancer Center in Houston has always been on the cutting edge when it comes to providing high quality care. For the past 25 years, this multi-disciplinary facility has been ranked in the top two cancer centers in the United States, according to U.S. News & World Report’s annual “Best Read More
By Lisa D. Ellis Most people know the University of Connecticut because of its success in running one of the top college basketball programs in the nation. But this small state school has also been gaining a big reputation off the court, too, through its cutting-edge health care organization, which has been accomplishing big things Read More
By Lisa D. Ellis The University of Texas MD Anderson Cancer Center in Houston has always been on the cutting edge when it comes to providing high quality care. For the past 25 years, this multi-disciplinary facility has been ranked in the top two cancer centers in the United States, according to U.S. News & Read More
“If you’re designing a prevention or health improvement program, you want to increase your chances for success,” says health care marketing expert Susan Dubuque. “And that’s possible if you build your program on a solid foundation of ‘theory,’” she says. While talk of behavioral change theory may prompt yawning or eye rolls, Dubuque notes, it’s Read More
// By Susan Dubuque // Last year Strategic Health Care Marketing published a series of three articles on Racing to Wellness. This year we will delve further into the evolution of our profession in a rapidly changing environment. As we move away from conventional promotions intended to drive volumes, we will explore the reinvention of Read More
In a new SHCM article, health care marketing expert Susan Dubuque writes, As you look around your organization and your community and evaluate all the health needs, you might get the feeling that there is much work to be done—so many health issues to be addressed—and not enough staff time or money to make a Read More
// By Susan Dubuque // Last year Strategic Health Care Marketing published a series of three articles on Racing to Wellness. This year we will delve further into the evolution of our profession in a rapidly changing environment. As we move away from conventional promotions intended to drive volumes, we will explore the reinvention of Read More
Consumers want ease, convenience, and price transparency when purchasing health care—all the things they have when purchasing everything else. This means they are now assuming a more active role managing their health care decisions through participation in consumer-directed health plans (CDHPs), which have been around for about 10 years, and more recently through public and Read More
by Jane Weber Brubaker A seven-minute home video titled If Air Travel Worked Like Health Care made its debut on YouTube in 2010 and subsequently went viral. The video features a hapless customer struggling to book a round-trip flight through a fictitious airline, Air Health Care, and nail down the cost. The man’s frustration level Read More
While it may seem like any time of year is a good time to spread the word about your health care system, the open enrollment period under the Affordable Care Act presents a particularly prime opportunity. This is a time of year when even people in good health have reason to pay extra attention to Read More
by Lisa D. Ellis Many hospitals are acquiring physician groups at a rapid pace. But in the process of incorporating new practices into the larger organization, it’s crucial that hospitals don’t lose sight of their end goal: getting a good return on their investment. Thinking strategically Daniel Weinbach of the Weinbach Group, Inc., in Miami, Read More
by Patricia Chaney With reimbursement cuts, increasingly price-sensitive consumers and payers, and the development of accountable care organizations, independent outpatient facilities stand to take market share from hospitals. Outpatient imaging and ambulatory surgery centers pose steep competition for hospitals in certain markets, but with all providers struggling to balance reimbursements and payer negotiations, there’s more Read More
by Cheryl Haas Whether the cause is super-sized portions, pedestrian-unfriendly suburbs, or too many hours in front of the computer (or some combination of the above), Americans are becoming bigger at an alarming rate. The growing numbers of morbidly obese adults and children are fueling an increase in weight-loss surgery and medical weight-loss management services Read More
// By Susan Dubuque // Last year, Strategic Health Care Marketing published a series of three articles on Racing to Wellness. This year, we will delve further into the evolution of our profession in a rapidly changing environment. As we move away from conventional promotions intended to drive volumes, we will explore the reinvention of Read More
by Cynthia King, PhD, and Daniel King, MS No longer is it enough to have satisfied employees who just want to “get by.” Instead, it is essential that hospitals and health systems cultivate a working environment that promotes and sustains highly engaged employees who are loyal to their organization. Highly engaged individuals are not only Read More
by Nancy Vessell When a Midwest supermarket chain began offering chemotherapy and other infusion services, a few heads were turned. “When I first learned about it, it did catch me by surprise. To my knowledge, I haven’t heard about other grocery chains getting into this [medical area],” says Michael Abrams, managing partner of Numerof & Read More
by Cheryl Haas In American culture, we joke about superstition but we hedge our bets: We don’t walk under a ladder, don’t let a black cat cross our collective path, and don’t include a 13th floor on high-rise buildings. But in a hospital setting, we often unwittingly expose people from other cultures to elements that Read More
by Sheryl S. Jackson Everyone agrees that in today’s health care environment physician engagement is critical to the success of collaborative care models as well as the successful retention of physicians. But how does a health care leader define, identify, and quantify physician engagement? What is physician engagement? “There is a lot of talk about Read More
by Sheryl S. Jackson Keep Focus on Patient-Centric Care and Take Time to Engage Everyone in the Process Increasing financial and competitive pressures within the health care industry have spurred hospital acquisition of other health care providers – physician practices, urgent care centers, and imaging centers. While the reasons for acquiring other entities varies from Read More