Health Care Advertising Showcase
In this new report from Strategic Health Care Marketing, we have compiled five varied Advertising Showcases. We hope this excellent work gives you a little inspiration for your next creative endeavor.
Strategic Issues/Trends
Subtopics: Thought Leadership, Market and Regulatory Landscape, etc.
Subtopics: Thought Leadership, Market and Regulatory Landscape, etc.
Small But Mighty: How Culture Fuels Marketing Efficiency at The Christ Hospital Health Network
// By Susan Dubuque // At The Christ Hospital Health Network, marketing efficiency and effectiveness aren’t driven by headcount or budget size. They are the result of a deliberately built culture that gives a lean team clarity and the freedom to move quickly, producing outsized impact in a highly competitive market.
Inside Award-Winning Women’s Health Campaigns: Strategies That Deliver Results
A new Strategic Health Care Marketing member roundtable
Presented May 5, 2026
Panelists:
- Matt King, solutions consultant, population intelligence, Definitive Healthcare
- Katherine Baker, director of content strategy, Inspira Health
- Kelly Morrissett, director of consumer engagement, Ardent Health
- Cori Ahrens, vice president, client experience, Unlock Health
Moderator:
- Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards
You’ll hear how leading organizations:
- Identify and segment women’s health audiences
- Translate insight into messaging that resonates
- Use digital channels with precision and purpose
- Build trust around sensitive or complex topics
- Measure performance and refine campaigns over time
The 2026 eHealthcare Leadership Awards Are Open – Submit Your Entries Today!
The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.
Submit Your Entries to the 2026 eHealthcare Leadership Awards
// By Susan Dubuque // The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.
Navigating Diverse Markets: How Renown Health Connects with Spanish-Speaking Patients
At Renown Health, communicating with Spanish-speaking patients requires more than literal translation. It calls for a marketing strategy built on listening, cultural understanding, and an end-to-end experience that makes access to care feel respectful and seamless. Discover practical lessons in navigating language, culture, and access in diverse markets.
How Virginia Scales Mental Health Access by Empowering Primary Care Providers
The Virginia Mental Health Access Program (VMAP) helps build primary care capacity from within. Working directly with hospitals and health systems, VMAP expands access to pediatric and maternal mental health care, supports providers with training and guidance, and tackles one of the state’s most pressing workforce challenges.
How Tanner Health Integrates Marketing Into Enterprise Decision-Making
In many organizations, marketing still operates downstream, pushed into a reactive role long after strategic decisions have been made. This series examines executive partnerships by reverse-engineering them. We begin with Tanner Health, a community health system in rural Georgia, where collaboration, candor, direct executive access, and shared metrics shape marketing performance.
Stronger Together: How the Golisano Children’s Alliance Connects Children’s Hospitals
// By Susan Dubuque // Backed by philanthropy, a new national alliance gives children’s hospitals a way to expand access, align strategy, and move faster together. Discover how this alliance reshapes pediatric care while giving marketing and communications leaders new ways to tell their stories and strengthen their brands.
When “Translate” Isn’t Enough: How Renown Health Builds a Spanish-Language Strategy Rooted in Trust
// By Susan Dubuque // At Renown Health, communicating with Spanish-speaking patients requires more than literal translation. It calls for a marketing strategy built on listening, cultural understanding, and an end-to-end experience that makes access to care feel respectful and seamless. Discover practical lessons in navigating language, culture, and access in diverse markets.
Strengthening the Front Line: How Virginia Expands Pediatric and Maternal Mental Health
// By Susan Dubuque // The Virginia Mental Health Access Program (VMAP) helps build primary care capacity from within. Working directly with hospitals and health systems, VMAP expands access to pediatric and maternal mental health care, supports providers with training and guidance, and tackles one of the state’s most pressing workforce challenges.
Executive Alignment and Marketing Performance, Part 1: Community Health System Perspective
// By Susan Dubuque // In many organizations, marketing still operates downstream, pushed into a reactive role long after strategic decisions have been made. This series examines executive partnerships by reverse-engineering them. We begin with Tanner Health, a community health system in rural Georgia, where collaboration, candor, direct executive access, and shared metrics shape marketing performance.
University of Toledo Medical Center Achieves 91 Percent Nurse Retention with a Culture-First Approach
At the University of Toledo Medical Center (UTMC), leaders are focused on strengthening what matters most: supporting nurses, building trust, and creating a place where people want to stay and grow. Learn more about UTMC’s approach, results achieved, and tactics you can adopt to strengthen your recruitment and retention efforts.
Focus On Fundraising and Public Relations: Aligning Storytelling, Reputation, and Philanthropy for Greater Impact
This new report from Strategic Health Care Marketing highlights real-world examples of how health care organizations approach PR and fundraising through purposeful storytelling, strategic collaboration, and thoughtful donor engagement.
Focus On Patient Experience: How Leading Health Systems Support Healing Through Human-Centered Care
This new report from Strategic Health Care Marketing brings together stories that focus on meeting patients where they are and helping them feel seen and supported. Through real-world examples, you’ll discover how thoughtful, human-centered experiences can contribute to healing and connection across the care journey.
How a Community-Driven Campaign Helped Children’s Hospital Foundation Triple Its Annual Giving
Children’s Hospital of Richmond at VCU and Children’s Hospital Foundation share a marketing and fundraising story shaped by grit, creativity, and a deep sense of community ownership. See what came next: a coordinated effort between philanthropy and marketing and the ad campaign that brought their shared story to life.
What Matters Most in Health Care Marketing in 2026? 10 Industry Experts Weigh In
Health care marketing is entering 2026 at an inflection point. AI is no longer an emerging capability. It is a structural force reshaping how patients search, choose, access, and trust health care. In this article, 10 health care marketing leaders weigh in on key priorities for 2026.
A Blueprint for Stability: Inside the University of Toledo Medical Center’s Culture-Driven Strategy for Nursing Recruitment and Retention
// By Susan Dubuque // At the University of Toledo Medical Center (UTMC), leaders are focused on strengthening what matters most: supporting nurses, building trust, and creating a place where people want to stay and grow. Learn more about UTMC’s approach, results achieved, and tactics you can adopt to strengthen your recruitment and retention efforts.
Advertising Showcase: Building Community Support to Elevate Children’s Health Care
// By Susan Dubuque // Children’s Hospital of Richmond at VCU and Children’s Hospital Foundation share a marketing and fundraising story shaped by grit, creativity, and a deep sense of community ownership. See what came next: a coordinated effort between philanthropy and marketing and the ad campaign that brought their shared story to life.
What Comes Next: A 2026 Forecast from Health Care Marketing’s Front Lines
// By Danny Fell // Health care marketing is entering 2026 at an inflection point. AI is no longer an emerging capability. It is a structural force reshaping how patients search, choose, access, and trust health care. In this article, 10 health care marketing leaders weigh in on key priorities for 2026.
How Digital Marketing Helped Power a Parkinson’s Research Movement
Across a global network of medical centers, The Michael J. Fox Foundation leads a research initiative reshaping how we study, detect, and hope to stop Parkinson’s disease. Discover how a thoughtful marketing strategy helped build the study that’s changing what we know about Parkinson’s.
Strength, Resilience & Vision: How Health Care Marketers Can Step Into Strategic Leadership Roles
Top marketers at NewYork-Presbyterian, Virtua Health, and Mass General Brigham share experiences that shaped them as leaders. Their stories of strength, creativity, and resilience are a source of inspiration for leaders and aspiring leaders as you navigate today’s choppy health care waters.
How Renown Health and The Christ Hospital Health Network Built Award-Winning Recruitment Campaigns
Marketing leaders from Renown Health and The Christ Hospital Health Network share how their award-winning recruitment and retention strategies helped address workforce shortages. Read on to discover how authentic messaging and targeted outreach can strengthen both recruitment and retention.
Making the Case for Health Care “Professions” and How Marketing Can Clarify the Reclassification Impact
// By Susan Dubuque // A recent decision by the U.S. Department of Education to classify nursing and other health positions as “non-professional” has raised concern across the health care community. Find out how health care leaders are responding to this decision and how marketers can help safeguard future talent pipelines.
Chris Bevolo Reflects on 25 Years of Health Care Marketing—and What’s Next
Chris Bevolo, author of “Joe Public Doesn’t Care About Your Hospital,” shares his thoughts on the evolution of health care marketing in this Q&A. Here’s how he sums it up: “At the end of the day, we need to make things better, whether it’s marketing, health care, or the world.”