Subtopics: Thought Leadership, Market and Regulatory Landscape, etc.
In the aftermath of COVID-19, hospitals and health systems are pressured to do more with less. The 2023 Healthcare Marketers Trend Report reveals that marketing and advertising budgets have shrunk by 8 percent. At the same time, marketing departments are being asked to produce measurable results and contribute to business objectives. One strategy to make Read More
The chief marketing and customer officer for Renown Health shares how collaboration between marketing and PR enhances effectiveness and improves efficiency. // By Susan Dubuque // According to a recent report in Becker’s Health IT, health care marketing budgets have declined by 8 percent over the past year — down markedly from 2019 when budgets Read More
“When it comes to women’s health, there’s a lack of attention, funding, research, and education,” writes Wendy Margolin in a recent article. “From the moment we start menstruating, it’s a secret. Girls are often embarrassed to tell their mothers, which is partly what makes Judy Blume’s book and recent movie, Are You There, God, It’s Read More
The chief marketing and communications officer for Geisinger shares how collaboration between marketing and public relations enhances effectiveness and efficiency. // By Susan Dubuque // In the aftermath of COVID-19, hospitals and health systems are pressured to do more with less. The 2023 Healthcare Marketers Trend Report reveals that marketing and advertising budgets have shrunk Read More
Health care industry experts have been sounding the alarm about the staffing shortage for decades, with a variety of factors contributing to the problem — the aging population, lack of nursing faculty, competition from other industry sectors, and burnout. Now, in the wake of the COVID-19 pandemic, hospitals and health systems face unprecedented challenges as Read More
It takes a village to raise a child, and it takes a village to save their mothers’ lives. // By Wendy Margolin // The U.S. is the only high-resource country in the world with a rising maternal mortality rate. As shameful as that is, it gets worse. One group of women — Black women — Read More
Marketing and talent acquisition executives from Michigan Medicine share how collaboration and brand alignment helped to address staff recruitment and retention challenges for their organization. // By Susan Dubuque // Health care industry experts have been sounding the alarm about the staffing shortage for decades, with a variety of factors contributing to the problem — Read More
As many as 24 million people could lose their Medicaid coverage by late 2024 as part of an ongoing process of Medicaid redeterminations. Hospitals have a vested interest in making sure they stay on the rolls. Providence has embarked on an ambitious outreach campaign with a singular goal: Keep its patients insured. The Renton, Washington-based Read More
What health care marketers can do to bring attention to women’s health disparities. // By Wendy Margolin // When it comes to women’s health, there’s a lack of attention, funding, research, and education. From the moment we start menstruating, it’s a secret. Girls are often embarrassed to tell their mothers, which is partly what makes Read More
The scarcity of health care workers is not new. Since the 1980s, there has been significant industry chatter, particularly surrounding the critical shortage of nurses. When COVID hit, demand skyrocketed, just as the “Great Resignation” struck. Workforce shortfalls threaten patient care and have significant financial implications. One study finds that labor shortages have cost hospitals and Read More
As many as 24 million people could lose their Medicaid coverage by late 2024. Hospitals have a vested interest in making sure they stay on the rolls. // By Ron Shinkman // Providence has embarked on an ambitious outreach campaign with a singular goal: Keep its patients insured. The Renton, Washington-based health system has printed Read More
In this exclusive report from Strategic Health Care Marketing, we take a closer look at what hospitals and health systems around the country are doing to expand access to care and gain critical insights on how to improve access in your own organization.
Each fall, the SHSMD Annual Conference brings together the best and brightest in our industry — from seasoned veterans to tomorrow’s leaders — for three days of sharing, growing, and learning together. This year, the health care strategy and marketing community will convene in Chicago from September 10-12 at SHSMD23 Connections. The conference is an Read More
WellSpan Health’s omnichannel media approach had a dramatic impact in a highly competitive marketplace. Learn how you can use intent-based planning to guide your media strategy and drive results.
A new Strategic Health Care Marketing webinar for healthcare marketers and strategists
Presented on September 7, 2023
Your Presenters:
Marketing executives share how Moffitt Cancer Center’s marketing and HR teams work together to alleviate recruitment and retention challenges by aligning with the brand. // By Susan Dubuque // The scarcity of health care workers is not new. Since the 1980s, there has been significant industry chatter, particularly surrounding the critical shortage of nurses. When Read More
Connect with the community shaping the future of health care. // By Jane Weber Brubaker // Each fall, the SHSMD Annual Conference brings together the best and brightest in our industry — from seasoned veterans to tomorrow’s leaders — for three days of sharing, growing, and learning together. This year, the health care strategy and Read More
DEI is about more than representation. It’s all about creating an environment where everyone feels heard, respected, and empowered. No other industry has more of an imperative to embrace DEI than health care as the path to a healthier future for everyone. At this year’s Healthcare Marketing & Physician Strategies Summit (HMPS23) in Austin, Texas, Read More
Executives from Connecticut Children’s, UNC Health, and Stanford Health Care share how they integrate diversity, equity, and inclusion (DEI) into the organizational culture. // By Susan Dubuque // DEI is about more than representation. It’s all about creating an environment where everyone feels heard, respected, and empowered. No other industry has more of an imperative Read More
Gain control of the health care cost narrative, combat the tsunami of negativity, communicate the value your organization provides, and protect your brand.
A new Strategic Health Care Marketing webinar for healthcare marketers and strategists
Presented on August 9, 2023
Your Presenters:
In this exclusive report from Strategic Health Care Marketing, we take a closer look at today’s physician relations landscape to find out what it takes to succeed and what industry leaders are doing to maximize their results.
One of the oldest and truest axioms in consumer advertising is that the most successful and persuasive messaging finds a way to turn a feature into a benefit. Nowhere is this on greater display than in health care, and smart public relations professionals have known this for years. The fact that your hospital operates a Read More
U.S. hospitals are seeing a dramatic rise in workplace violence. While some organizations are taking active steps to address the issue — including developing internal and external campaigns — more is needed: Only 43 percent of workers believe their organization’s policies against workplace violence are effective. In most hospitals today, electronic medical records and patient Read More
While traditional wisdom once held that nonprofit hospitals maintain a firm advantage over for-profit hospitals, the tides seem to be turning. // By Ross K. Goldberg // One of the oldest and truest axioms in consumer advertising is that the most successful and persuasive messaging finds a way to turn a feature into a benefit. Read More
U.S. hospitals are seeing a dramatic rise in workplace violence. While some organizations are taking active steps to address the issue — including developing internal and external campaigns — more is needed: Only 43 percent of workers believe their organization’s policies against workplace violence are effective. // By John Marzano // In most hospitals today, Read More
As hospital systems have merged and grown over the years, so have the number of executives occupying their C-suites. The chief information officer (CIO) was a creation of the 1990s, as hospitals began relying on electronic medical records. A more recent admittee to the C-suite is the CXO, or chief experience officer. So, what is Read More