Why Human Insight Is Still Essential in the AI Marketing Era

Jordan Buning, president of ddm marketing+communications

We’re very early in the artificial intelligence era. No AI script is the smartest person in the room, even if it proves more capable than humans at specific tasks like identifying the name of a song or playing chess. 

Marketers using an AI tool to build a campaign may find competitive advantages around the margins by saving time, money, or surfacing new ideas through research.

But it isn’t hard to imagine a future in which everyone with an internet connection is running the same generative AI scripts, drawing from the same source materials. When that day arrives and most brand- and product-related communications begin to sound the same, what’s the best way to conceive and execute a unique campaign? 

At some point, the most cutting-edge teams will not be defined by the digital tools they possess or how they use them, but by how their people skills differentiate their methods from their peers.

In a new article, Jordan Buning, president of ddm marketing+communications, shares a few of the most important people skills marketers must possess, now and in the future.

Read the full article here: A Marketer’s Guide to Human Relationship Building in the Age of AI

Best regards,
Matt Humphrey
President