Yes, It’s Personal: How UConn Health Markets an Individualized Approach to Medical Care; A Game Plan to Follow
By Lisa D. Ellis
Most people know the University of Connecticut because of its success in running one of the top college basketball programs in the nation. But this small state school has also been gaining a big reputation off the court, too, through its cutting-edge health care organization, which has been accomplishing big things in the arena of personalized care.
Small Setting, Big Goals
UConn Health’s main medical campus is in Farmington, Connecticut, a suburb tucked just outside of the state’s capital of Hartford and is about a half-hour drive from the school’s academic campus in Storrs. The medical campus provides an ideal setting for academics, research, and clinical care to come together to create high-quality care. And it’s here that the academic medical center also integrates some unique public and private partnerships to take its medical capacities to new heights.
“We are the only public academic medical center in Connecticut. We are home to the UConn Schools of Medicine and Dental Medicine and an active research enterprise. Our physicians and dentists are active academicians and are on the cutting edge of research and new treatments,” says Maureen McGuire, M.A., who at the time this article was written served as Director of Brand Development and Communications for UConn Health. (She has since left the position.) She says all of these factors have positioned the university-based medical center to take a leading role in transforming the future of health care by incorporating genomics data.