3 Important Takeaways from Monigle’s 2019 Humanizing Brand Experience Report
// By Daniel Fell //
The latest release of Monigle’s Humanizing Brand Experience report lays out a wealth of new information and insights into understanding what makes strong health care brands today, as well as challenges that health care leaders face in achieving higher levels of brand engagement and brand loyalty.
The report itself is based on a survey of more than 17,000 consumers nationally (divided into a national sample and sampling among the 33 specific markets that they chose to look at on an individual health care brand level), 600 health care providers, and the company’s own assessment of factors that drive brand experience in the health care industry today. In combination, the study provides a broad look at the challenges and opportunities inherent in health care branding — as well as some granular insights and detail that will prove useful to marketers and health care executives.
While a large number of interesting points and thought-starters are presented within the 80+ pages of Humanizing Brand Experience, here are three important takeaways that marketers should consider focusing on: