Case Study: Work Smarter, Not Harder, on Your Marketing Efforts

Industrialist Henry Ford (1863-1947) manufactured the first affordable mass-produced car in the early 1900s, striving to improve the quality of life for many middle-class Americans. Now a full century later, the Henry Ford Health System is following his tradition by strengthening its marketing efforts to reach residents from all walks of life in the greater metro Detroit area, with the goal of ultimately improving their well-being.

While the industrialist’s challenge was speeding up the manufacturing process to save time and money, the challenge facing his namesake health system is finding ways to cut through the clutter and help its voice be heard in this highly competitive urban climate. It’s accomplishing this ambitious task by relying on the latest technology, which allows it to effectively navigate the busy marketplace without taking resources away from many other pressing priorities.

Sheila Acker, director of interactive marketing at Henry Ford Health System

One of the ways Henry Ford Health System is accomplishing this is by working smarter, not harder, by leveraging the digital technology available to it. Healthgrades, a Denver-based online resource for information about physicians and hospitals, has been instrumental in helping the organization to understand its audience and its needs, and to tap into the opportunities that exist in the area, says Sheila Acker, director of interactive marketing at Henry Ford Health System.

For more on how Henry Ford reaches local patients and tracks ROI, as well as tips for employing a results-driven approach at your own organization, read the full article now:

How Henry Ford Uses Technology to Drive Its Messages to a Growing Audience

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Matt Humphrey
President