The Patient Journey in a ChatGPT Health World – Webinar Recording

A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

Presented on March 25, 2026

Your Presenters:

• Amanda Todorovich, Enterprise Executive Director of Digital Marketing at Cleveland Clinic
• Christine Albert, former Chief Experience Officer/CMO at LCMC Health, and Principal of Adams Street Consulting
• Steve Leibforth, Managing Director, Castle Connolly Top Doctors & Hospitals
• Leonard Achan, CEO of LiveonNY and former C-Suite exec at HSS/Mt. Sinai

Your Moderator:

• John A. Marzano, JAM3 Strategic Marketing & PR, LLC

In today’s digital-first healthcare environment, the path from a patient’s first concern to the exam room is no longer linear. It is shaped by AI-driven search, conversational tools like ChatGPT, and a growing demand for transparency, speed, and credibility.

The Patient Journey in a ChatGPT Health World brings together industry experts to explore how authoritative content, operational excellence, and trusted third-party validation like Castle Connolly Top Hospitals now determine which providers earn patient trust – and which get bypassed entirely.

Watch now »

Trust by Design: How UCLA Health Builds Privacy Into Every Digital Touchpoint

As health care organizations race to personalize digital experiences, UCLA Health takes a deliberate stance: Privacy isn’t a constraint on engagement; it’s the foundation of trust that enables meaningful connections. Discover how UCLA Health embeds privacy into its digital strategy to strengthen trust, improve continuity of care, and support long-term patient relationships.

Game Plan for Winning Referrals in a Competitive Market

// By Jane Weber Brubaker // If everybody knows your name, your organization has achieved brand awareness nirvana. Roper St. Francis Healthcare has that level of name recognition if you grew up in Charleston, South Carolina. Discover how Roper St. Francis uses claims data and PRM insights to uncover opportunities, reduce leakage, and accelerate growth.

University of Miami Drives 50 Percent Engagement Growth with Social Media Ambassador Program

Student- and staff-led ambassador programs have helped the University of Miami Health System and the University of Miami, Miller School of Medicine boost engagement 50 percent and reach nearly half a million accounts — without spending a dollar on paid social.

Strengthening the Front Line: How Virginia Expands Pediatric and Maternal Mental Health

// By Susan Dubuque // The Virginia Mental Health Access Program (VMAP) helps build primary care capacity from within. Working directly with hospitals and health systems, VMAP expands access to pediatric and maternal mental health care, supports providers with training and guidance, and tackles one of the state’s most pressing workforce challenges.

How Orlando Health Uses a Weekly Video Show to Connect a 36,000-Person Workforce

For more than a decade, Orlando Health has been quietly perfecting a weekly video news show that keeps tens of thousands of employees informed, engaged, and genuinely connected, one 3-minute episode at a time. Discover how Orlando Health uses its news show to inform and bring together team members.

Executive Alignment and Marketing Performance, Part 1: Community Health System Perspective

// By Susan Dubuque // In many organizations, marketing still operates downstream, pushed into a reactive role long after strategic decisions have been made. This series examines executive partnerships by reverse-engineering them. We begin with Tanner Health, a community health system in rural Georgia, where collaboration, candor, direct executive access, and shared metrics shape marketing performance.

Advertising Showcase: Reframing Hospice Through Unexpected Truths at Gilchrist

// By Susan Dubuque // Hospice care remains one of the most misunderstood services in health care. Despite strong clinical outcomes, many patients delay hospice services until the final days of life. See how Gilchrist uses authentic storytelling and documentary-style videos to reposition hospice as a way to live every remaining day to its fullest.

University of Toledo Medical Center Achieves 91 Percent Nurse Retention with a Culture-First Approach

At the University of Toledo Medical Center (UTMC), leaders are focused on strengthening what matters most: supporting nurses, building trust, and creating a place where people want to stay and grow. Learn more about UTMC’s approach, results achieved, and tactics you can adopt to strengthen your recruitment and retention efforts.

Focus On Fundraising and Public Relations: Aligning Storytelling, Reputation, and Philanthropy for Greater Impact

This new report from Strategic Health Care Marketing highlights real-world examples of how health care organizations approach PR and fundraising through purposeful storytelling, strategic collaboration, and thoughtful donor engagement.

Download now »

CRM in Action: Building Smarter, More Integrated Programs – Webinar Recording

A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

From operational readiness to data governance and cross-functional alignment, we’ll explore what it really takes to build CRM programs that move the needle across patient engagement, referral growth, and system-wide visibility.

Presented February 25, 2026

Your Presenters:

• Laura Lee Jones, Founder & CEO of LionShare
• Kelly Faley, Principal, Kelly Faley Consulting LLC
• Denise Davis, Vice President, Marketing Technology & Operations, Emory Healthcare
• Craig Kartchner Chief Marketing & Customer Experience Officer, HonorHealth

In this webinar, you’ll learn how to:

• Identify and prioritize CRM use cases that align with organizational goals, including growth, retention, and value-based care initiatives
• Avoid common data and campaign missteps by improving integration and governance
• Design CRM strategies that engage both consumers and referring physicians
• Build the cross-functional alignment needed for long-term success
• Translate insights into action, whether you’re launching, scaling, or refining your CRM

Watch now »

Focus On Patient Experience: How Leading Health Systems Support Healing Through Human-Centered Care

This new report from Strategic Health Care Marketing brings together stories that focus on meeting patients where they are and helping them feel seen and supported. Through real-world examples, you’ll discover how thoughtful, human-centered experiences can contribute to healing and connection across the care journey.

Download now »

Scaling Smarter: How Health Systems Are Turning AI Tools Into Real Content Strategy

Generative AI is changing how health care organizations create, scale, and govern content. Marketing and digital leaders discussed how they are navigating this shift in a recent eHealthcare Strategy & Trends webinar. Learn how organizations are integrating AI into content strategy without losing clarity, consistency, or the human voice behind the work.

Privacy as a Promise: How UCLA Health Builds Trust Across the Digital Patient Journey

// By Susan Dubuque // As health care organizations race to personalize digital experiences, UCLA Health takes a deliberate stance: Privacy isn’t a constraint on engagement; it’s the foundation of trust that enables meaningful connections. Discover how UCLA Health embeds privacy into its digital strategy to strengthen trust, improve continuity of care, and support long-term patient relationships.

How a Community-Driven Campaign Helped Children’s Hospital Foundation Triple Its Annual Giving

Children’s Hospital of Richmond at VCU and Children’s Hospital Foundation share a marketing and fundraising story shaped by grit, creativity, and a deep sense of community ownership. See what came next: a coordinated effort between philanthropy and marketing and the ad campaign that brought their shared story to life.

How the University of Miami Turned Students and Staff into Social Media Ambassadors

// By Althea Fung // Student- and staff-led ambassador programs have helped the University of Miami Health System and the University of Miami, Miller School of Medicine boost engagement 50 percent and reach nearly half a million accounts — without spending a dollar on paid social.

What Matters Most in Health Care Marketing in 2026? 10 Industry Experts Weigh In

Health care marketing is entering 2026 at an inflection point. AI is no longer an emerging capability. It is a structural force reshaping how patients search, choose, access, and trust health care. In this article, 10 health care marketing leaders weigh in on key priorities for 2026.

Lights, Camera, Connection: How Orlando Health Turned Video into an Internal Communications Powerhouse

// By Susan Dubuque // For more than a decade, Orlando Health has been quietly perfecting a weekly video news show that keeps tens of thousands of employees informed, engaged, and genuinely connected, one 3-minute episode at a time. Discover how Orlando Health uses its news show to inform and bring together team members.

How Nationwide Children’s Builds Credibility Amid Shifting Public Trust in Health Care

Public trust in institutions is eroding, and health policy debates are increasingly polarized. Health care leaders face growing pressure to speak publicly on issues that blend medicine, politics, and public perception. For executive communications teams, the question is not whether to engage, but how and when to do so for maximum credibility.

A Blueprint for Stability: Inside the University of Toledo Medical Center’s Culture-Driven Strategy for Nursing Recruitment and Retention

// By Susan Dubuque // At the University of Toledo Medical Center (UTMC), leaders are focused on strengthening what matters most: supporting nurses, building trust, and creating a place where people want to stay and grow. Learn more about UTMC’s approach, results achieved, and tactics you can adopt to strengthen your recruitment and retention efforts.

Franciscan Health Proves Small Teams Can Win Big in AI Search Visibility

The search landscape has changed dramatically now that AI-generated answers are featured at the top of search engine results pages. Do consumers trust what they find? How should health care organizations change their approach to content development? New research sheds light on some of the new dynamics.

AI and Content: Turning Generative Tools Into a Scalable Strategy for Health Systems

// By Therese Lockemy, MBA // Generative AI is changing how health care organizations create, scale, and govern content. Marketing and digital leaders discussed how they are navigating this shift in a recent eHealthcare Strategy & Trends webinar. Learn how organizations are integrating AI into content strategy without losing clarity, consistency, or the human voice behind the work.

Can AI Replace Human Insight in Creative Strategy? Connecticut Children’s Puts It to the Test

Is AI ready to accurately predict creative strategy choices? To explore this question, Connecticut Children’s undertook a side-by-side test during the development of the next phase of creative for a brand campaign surrounding the December 2025 opening of a new patient tower. Read on to see how AI-generated research measured up.

Advertising Showcase: Building Community Support to Elevate Children’s Health Care

// By Susan Dubuque // Children’s Hospital of Richmond at VCU and Children’s Hospital Foundation share a marketing and fundraising story shaped by grit, creativity, and a deep sense of community ownership. See what came next: a coordinated effort between philanthropy and marketing and the ad campaign that brought their shared story to life.

What Comes Next: A 2026 Forecast from Health Care Marketing’s Front Lines

// By Danny Fell // Health care marketing is entering 2026 at an inflection point. AI is no longer an emerging capability. It is a structural force reshaping how patients search, choose, access, and trust health care. In this article, 10 health care marketing leaders weigh in on key priorities for 2026.