Pediatric Marketing in 2025: What Are Parents Really Thinking About Children’s Health Care?

A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

Klein & Partners’ first pediatric-focused National Consumer Insights Study reveals how parents make decisions about their children’s health care. If your organization markets pediatric services, this webinar will give you essential data to inform your strategies.

Wednesday | May 21, 2025 | 2 p.m. Eastern

Your Presenters:

• Deb Pappas, Vice President, Chief Marketing & Communications Officer, Connecticut Children’s
• Bob Davidson, Vice President, Marketing & Communications, Children’s Nebraska
• Leona Wong, Director of Brand Strategy, Stanford Medicine/Children’s Health

Moderated by:

• Rob Klein, Founder & CEO, Klein & Partners

You’ll learn:

• The four segments of children’s health and how they shape parent behavior
• Where parents turn for information and what they actually want to know
• How hospital brand, pediatrician choice, and awards factor into decisions
• What drives parent loyalty and what pushes them away
• Digital touchpoints that matter urgent care, virtual visits, online research
• Why maternity experience impacts lifetime customer value

And much more!

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Where Marketing Meets Philanthropy

// By Susan Dubuque // Health care philanthropy’s resurgence is leading to larger fundraising initiatives, expanded development departments, and new partnerships between marketing and philanthropy to help organizations tell their stories, leverage their brands, and engage donors. Keep reading to discover how marketing and fundraising work together to create a greater impact.

Health Care Mergers and Acquisitions: A Strategic Guide for Marketers

Hospital and health system mergers are nothing new for anyone familiar with health care. After a slight decline during and after the pandemic, mergers and acquisitions have picked up again. Read on to understand the current state of health care mergers and acquisitions and get an actionable playbook for marketers and strategists.

Community Health Systems Launches Selfie Campaign to Empower Women’s Health

Community Health Systems launched an award-winning campaign that leverages the selfie craze to engage women in focusing on their own health and lifestyle choices. the full article to explore the planning, strategy, and creative executives behind this clever multimedia campaign.

Alan Shoebridge Joins Editorial Advisory Board of Strategic Health Care Marketing

The SHCM Editorial Advisory Board is made up of leaders in the health care marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people SHCM members like you should know about.

Strategic Health Care Marketing in Academic Medical Centers: Navigating 2025’s Challenges – Webinar Recording

A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

Presented on April 2, 2025

Your Presenters:

• Don Stanziano, SVP, Chief Marketing Officer, Banner Health
• Tara Coyle, Senior Director, Web Strategy at MUSC
• Suzanne Hendery, Chief Marketing & Customer Officer at Renown Health
• Charlie DeLong, SVP, Technology at Primacy

Moderated by:

• Therese Lockemy, Founder and Principal Consultant, Inner Path Digital, L.L.C

The role of healthcare marketing in Academic Medical Centers (AMCs) is evolving rapidly. Financial constraints, ongoing digital transformations, and the increased focus on the overall patient experience are deeply intertwined in paving the way for success and growth. This discussion will explore how AMC’s can rethink traditional healthcare marketing, placing a stronger emphasis on funnel management and optimizing the path to conversion while navigating financial constraints and the need for greater efficiency. Optimized user journeys, scalable and efficient technical architecture and best in class services allow for the maximum impact and operational effectiveness.

Watch now »

How Strong Is Your Personal Brand?

// By Alan Shoebridge // Marketers and communicators understand the importance of a strong brand to the organizations they support. We also know how vital personal brands are to leaders of those organizations. Whether you are just starting out or a seasoned professional, it’s never too late to improve your personal brand.

Walk with a Doc: How a Simple Idea Turned Into a Global Health Movement

Dr. David Sabgir was tired of hearing excuses. In 2005, almost no one in his practice was getting the minimum recommendation of weekly exercise. He decided to try something different: He invited a patient to join him on a walk. Discover how Sabgir transformed a single walk into a global health movement.

Advertising Showcase: Mount Sinai Health System “Chief Medical Officer” Campaign

// By Susan Dubuque // Mount Sinai took a strategic, empathy-driven approach, conveying the message, “We get you, and we’ve got you,” to appeal to the ultimate health decision-makers: women. Read on to see how Mount Sinai captures the attention of this vital target audience and achieves measurable results with this award-winning campaign.

UC Davis Health “Believe in Better” Campaign Highlights Commitment to Community Well-Being

// By Althea Fung // Most Americans want to live a happier, healthier life. But for many, the gap between wanting to lead a healthy life and being healthy can feel like an ever-widening chasm. Learn how UC Davis designed a campaign that engaged its employees and increased public awareness of its support for community health.

The True Cost of Call Center Outsourcing—and How to Evaluate Vendors Wisely

As a health care marketing leader, you always strive to be a careful steward of your organization’s resources. Considering whether to outsource various functions is one aspect of being a careful steward. In this article, Yuriy Kotlyar offers a series of considerations on outsourcing contact center services at your health system.

Capturing the Heart of Your Hospital with Employee Stories

// By Melissa Sher // Everyone who works in your hospital contributes to its mission. Sharing stories offers a fuller picture of what your hospital is and what it stands for. Read on to discover a variety of employee stories told through photos and videos in social media posts by your colleagues around the country.

Telehealth in Libraries: A Game-Changer for Rural Health Care?

A partnership among the Idaho Department of Health and Welfare, the state’s libraries, and St. Luke’s Health System offers library patrons a new place to receive remote medical care. Read on to learn more about this program and how public spaces in your community could double as hubs for community health.

Show Me the Numbers: Data-Driven Playbook for Supporting Your Budget

// By Susan Dubuque // Marketing budgets have rebounded since the pandemic, and health systems are focused on efficiency and ROI-driven spending. Roper St. Francis shares its approach to justifying a robust marketing and communications budget using benchmarking data. Learn how to create a budget proposal grounded in benchmarking data and how you can master strategic presentations.

Old-School M&A Is Out; New Collaborations Are In

// By Daniel Fell // Hospital and health system mergers are nothing new for anyone familiar with health care. After a slight decline during and after the pandemic, mergers and acquisitions have picked up again. Read on to understand the current state of health care mergers and acquisitions and get an actionable playbook for marketers and strategists.

Redefining the Health Care CMO: How to Prove Marketing’s Value in Tough Times

How do chief marketing officers (CMOs) defend the fundamental value of health care marketing amid budget constraints, workforce shortages, and increasing use of artificial intelligence? Head marketers from UCSF Health and Baptist Health South Florida share their thoughts on how their role is shifting to meet the needs of their organizations.

Advertising Showcase: Community Health Systems “Keep Your Selfie Healthy” Campaign

// By Susan Dubuque // Community Health Systems launched an award-winning campaign that leverages the selfie craze to engage women in focusing on their own health and lifestyle choices. Read the full article to explore the planning, strategy, and creative executives behind this clever multimedia campaign.

20 Years of Better Health, One Step at a Time: How Walk with a Doc Became a Worldwide Phenomenon

// By Melissa Sher // Dr. David Sabgir was tired of hearing excuses. In 2005, almost no one in his practice was getting the minimum recommendation of weekly exercise. He decided to try something different: He invited a patient to join him on a walk. Discover how Sabgir transformed a single walk into a global health movement.

Expressive Therapies Shape Patient Experiences at Seattle Children’s and University Hospitals

The application of art and music in healing dates back thousands of years. Today, these timeless practices are finding new life in modern health care. Read the full article to explore how expressive therapies are used to shape patient experiences and enhance clinical care at leading health systems.

Focus on Patient and Consumer Experience: Successful Customer-First Strategies from Leading Health Care Organizations

In this new exclusive report from Strategic Health Care Marketing, you’ll discover innovative approaches being taken by hospitals and health systems around the country to improve patient experience.

Download now »

Should You Use U.S.-Based or Offshore Vendors for Call Center Outsourcing?

// By Yuriy Kotlyar // As a health care marketing leader, you always strive to be a careful steward of your organization’s resources. Considering whether to outsource various functions is one aspect of being a careful steward. In this article, Yuriy Kotlyar offers a series of considerations on outsourcing contact center services at your health system.

The Way to Better Solutions, Results and Respect: A Case for the Marketing Process

A free white paper, published by Prairie Dog

With all the pressures faced by health care marketers, it can be too easy to jump straight to tactics like launching new campaigns without properly diagnosing the root problem and crafting an evidence-based strategy. This is a risky path that can result in marketers moving forward with incorrect, misinformed or incomplete actions. Ultimately, results suffer along with the reputation of the marketing function.

This white paper shares three such examples, showing how the discipline of the marketing process (diagnosis, strategy, tactics and measurement) helped avoid misdirected and ineffective actions.

Download Now  »

How 12 Children’s Hospitals Are Expanding Mental Health Care to Meet Growing Demand

The United States is facing a national crisis in child and teen mental health. Children’s hospitals across the country are responding by building upon the care they already provide. Read on to explore 12 notable initiatives at children’s hospitals across the country working to tackle the growing challenges in adolescent mental health.

Libraries Expand Health Care Access: St. Luke’s, Idaho Libraries, IDHW Ignite a Telehealth Revolution

// By Althea Fung // A partnership among the Idaho Department of Health and Welfare, the state’s libraries, and St. Luke’s Health System offers library patrons a new place to receive remote medical care. Read on to learn more about this program and how public spaces in your community could double as hubs for community health.

What’s Next for Banner Health? A Look at Its Evolving Brand Strategy

There comes a point in the life of organizations and individuals when it’s time for a change. For Don Stanziano and Geisinger, that time was 2024. Discover highlights from our conversation with Stanziano about his new role and his thoughts on the opportunities and challenges facing health care organizations in 2025.