Advocate Health Care’s Comprehensive, Interactive Social Media Strategy Boosts Engagement and Appointments

January 15, 2015

Matt HumphreyWhile many hospitals grapple with how best to use their social media efforts, Advocate Health Care in Illinois leads by example. This faith-based health delivery system has developed a comprehensive social media strategy that supports its broader communications goals on multiple levels.

As the largest health system in Illinois, and one of the top five largest health systems in the nation, according to Truven Analytics, the Advocate Health Care system encompasses 12 acute-care hospitals and more than 250 facilities.

With such a wide base to cover, Advocate’s management team understands the importance of finding innovative ways to accomplish its goals of communicating with a diverse target audience while reinforcing the system’s brand and driving new and repeat business to the array of services available.

As part of the system’s commitment to social media, the system recently created a designated Social Media Manager position. Sarah Scroggins, who fills this new position, points out that popular social media outlets such as Facebook, Twitter, and Instagram provide the perfect—and no-cost—venues to meet people in the virtual places that they frequent on a regular basis.

There’s no question that Advocate is gaining traction. The system’s recent public education campaign promoting breast health awareness and early detection of breast cancer through mammography led to over a 300 percent increase in mammography appointments from the same time period last year.

To learn more about Advocate’s social media successes, and how you can implement some of the same ideas in your organization, click here to read the full article, Marketing Is a Two-Way Street at Advocate Health Care.

Best regards,
Matt Humphrey
Publisher of Strategic Health Care Marketing