Deb PappasChief Marketing & Communications Officer
Connecticut Children’s
Hartford, CT
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Deb Pappas serves as the Vice President and Chief Marketing & Communications Officer at Connecticut Children’s, where she leads the development of comprehensive marketing, communications, and brand strategies. Under her leadership, her award-winning team and agency partners have significantly enhanced the organization’s brand awareness, reputation and preference, solidifying its position as the only health system in Connecticut exclusively dedicated to pediatric care.
In her role, Deb is responsible for formulating and executing strategic marketing and communication plans for service lines, partners and access to care initiatives that support Connecticut Children’s geographic expansion and growth, aligning with the organization’s vision of transforming children’s health and well-being. She also serves as the Executive Champion for the Diversity, Equity and Inclusion Education & Awareness Pillar, which develops content and resources to foster a welcoming and inclusive environment within the organization.
With 16 years in the health care sector, Deb previously held senior leadership positions in marketing, communications and national physician relations at Boston Children’s Hospital and UMass Memorial Health. Prior to her health care tenure, she gained more than two decades of experience in marketing leadership roles across global technology, financial services, and retail brands.
Deb holds an MBA in Marketing from the F.W. Olin Graduate School of Business at Babson College and a BA in Psychology from Colby College.
Deb has contributed her expertise to the articles listed below.
We’re very pleased to announce that Deb Pappas has joined the Editorial Advisory Board of Strategic Health Care Marketing. Deb serves as Vice President and Chief Marketing & Communications Officer at Connecticut Children’s, where she leads the development of comprehensive marketing, communications, and brand strategies. Her leadership has enhanced the organization’s brand awareness, reputation and preference.
A new Strategic Health Care Marketing webinar for healthcare marketers and strategists
Klein & Partners’ first pediatric-focused National Consumer Insights Study reveals how parents make decisions about their children’s health care. If your organization markets pediatric services, this webinar will give you essential data to inform your strategies.
Wednesday | May 21, 2025 | 2 p.m. Eastern
Your Presenters:
Moderated by:
You’ll learn:
And much more!
DEI is about more than representation. It’s all about creating an environment where everyone feels heard, respected, and empowered. No other industry has more of an imperative to embrace DEI than health care as the path to a healthier future for everyone. At this year’s Healthcare Marketing & Physician Strategies Summit (HMPS23) in Austin, Texas, Read More
Executives from Connecticut Children’s, UNC Health, and Stanford Health Care share how they integrate diversity, equity, and inclusion (DEI) into the organizational culture. // By Susan Dubuque // DEI is about more than representation. It’s all about creating an environment where everyone feels heard, respected, and empowered. No other industry has more of an imperative Read More
View from the C-Suite // By Sheryl S. Jackson // Agile, flexible, innovative, and open to change are just a few of the adjectives that Deb Pappas, vice president and chief marketing & communications officer for Connecticut Children’s Medical Center, uses to describe the organization she joined in early 2018. Pappas came to Connecticut Children’s Read More
