LESSONS FROM 9 INNOVATIVE HEALTH CARE MARKETING CAMPAIGNS
A Case Study Collection From Strategic Health Care Marketing
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Dear Health Care Marketing Professional:
This report—a compilation of columns by marketing expert Peter Hochstein that appeared in Strategic Health Care Marketing—is filled with real-life health care marketing success stories…from the best use of television ads, to innovative print campaigns, to smart radio spots and more.
Here, you’ll see what’s working well for other hospitals and health care facilities around the country so you can adapt the best work of others to your own marketing campaigns and boost your ROI. It’s an exciting time to be in the health care field, and we want to help you make the most of it.
Our goal for this report is to give you a taste of what we offer and get the creative ideas flowing for your next successful campaign at your facility. I am confident you will come away with some new ways to present your unique offerings and strengths to your target market.
To get more health care marketing case studies, strategies and insight, join Strategic Health Care Marketing today.
President, Plain-English Health Care
Publisher of Strategic Health Care Marketing and eHealthcare
Strategy & Trends