Gearing Up for Population Health: Lessons Learned from Public Health
// By Susan Dubuque //
Last year, Strategic Health Care Marketing published a series of three articles on Racing to Wellness. This year, we will delve further into the evolution of our profession in a rapidly changing environment. As we move away from conventional promotions intended to drive volumes, we will explore the reinvention of marketing and communications with a different objective—to improve health and support wellness as we prepare for the advent of population health management.
As health care marketing professionals, we are at a critical juncture. Our roles need to evolve in response to the vast changes in our industry. It is an exciting time filled with anticipation and opportunity—and admittedly a dash of trepidation and uncertainty. But don’t despair. There is an entire body of knowledge just waiting for us right next door.
So let’s pay a visit to the fields of behavioral and social health, health communications, and public health as sources for inspiration, information, and ideas. These areas of research and practice offer health care marketers meaningful ways to employ evidence-based strategies designed to improve the health status of the communities we serve.
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