What’s Good for Patients Is Good for Business, Too
Have you ever truly wondered what it’s like to walk in your patients’ shoes?
Many health care marketers today view patient experience in the context of how well a person interacts within the various touchpoints of his/her health care system, as well as by how satisfied the patients are with the care and information they receive on this journey.
But for Dan Bobear, president of the Patient Experience Project or PEP, the concept goes much deeper. In fact, in some ways, PEP turns the idea of patient experience on its head, putting patients in the driver’s seat to educate the health care community, advocacy groups, and pharmaceutical industry about what it’s actually like to be them, and what they are going through daily as they cope with their diagnosis or disease.
Read the full article now to learn more about this intensely patient-centric approach: